The CRM Handbook, A Business Guide to Customer Relationship Management
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Condition:
“Good”
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
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eBay item number:116317262426
Item specifics
- Condition
- Good
- Seller Notes
- “Good”
- ISBN
- 9780201730623
- Subject Area
- Computers, Business & Economics
- Publication Name
- Crm Handbook : a Business Guide to Customer Relationship Management
- Publisher
- Addison Wesley Professional
- Item Length
- 9.1 in
- Subject
- Customer Relations, System Administration / Storage & Retrieval
- Publication Year
- 2001
- Series
- Addison-Wesley Information Technology Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8 in
- Item Weight
- 19.2 Oz
- Item Width
- 7.3 in
- Number of Pages
- 336 Pages
About this product
Product Identifiers
Publisher
Addison Wesley Professional
ISBN-10
0201730626
ISBN-13
9780201730623
eBay Product ID (ePID)
1955824
Product Key Features
Number of Pages
336 Pages
Publication Name
Crm Handbook : a Business Guide to Customer Relationship Management
Language
English
Publication Year
2001
Subject
Customer Relations, System Administration / Storage & Retrieval
Type
Textbook
Subject Area
Computers, Business & Economics
Series
Addison-Wesley Information Technology Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
19.2 Oz
Item Length
9.1 in
Item Width
7.3 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2001-034337
Dewey Edition
21
TitleLeading
The
Illustrated
Yes
Dewey Decimal
658.8/12
Synopsis
The author takes on a cross-functional view of planning and implementing a CRM program from both technical and business vantage points. This book introduces CRM in a concise and easy-to-understand way. It will take on some of the well-worn buzzwords and put them in context and offer real case studies of both CRM successes and failures. It will also cover the range of CRM applications, from sales force automation to help desk support, to marketing automation, to e-CRM, and beyond, Praise for The CRM Handbook "Want to avoid being one of the estimated 70 percent of companies who have tried implementing standalone CRM systems and failed? Confused by what your IT suppliers are telling you about 'CRM'? Then you need to read this book Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution." - Kevin Bubeck Director, North America Information Strategy, Coca-Cola "CRM could be viewed as the ERP of the 2000s. As such, there will be multiple winners and losers as the marketplace places some large and strategic bets on this technology. In any case, Jill Dych has captured the importance of the concepts and value derived through CRM solutions. Those needs will evolve, of course, but companies will always need the basics that have been discussed." - Brian Berliner Co-founder & EVP, Product Development, Acies Networks "The CRM Handbook provides information for the business person who is trying to understand CRM and how it can effect his/her business. It goes beyond the hype of the acronym and dives into the real issues that a company needs to consider before implementing a CRM solution." - Joy Blake Scott Director, Marketing and Communications, Fastwater, LLP "I haven't read anything that has such a practical approach. I view the book as having multiple benefits. It gives a good definition of CRM functionality but also gives detailed guidance of how to approach CRM in your organization." - Francine Frazer Principal Consultant, Net Perceptions "Even better than defining CRM, Jill took on all of the hyperlanguage around CRM and clearly differentiated the various incarnations of CRM. It's also usefulto know what can go wrong and the potential affects of such missteps. Too few authors level with readers about pitfalls " - Linda McHugh Director, Professional Services, Cygent Inc. "The guides based on the business tools that Jill uses with her own clients are fabulous." - Robin Neidorf President, Electric Muse/Clio's, Pen Research & Interpretation, Inc. "The language is easy to read and easy to understand. Terms were well explained so that someone with no prior CRM experience could easily understand the text." - Marcia Robinson President, e-Business Strategies "An excellent study into what defines today's best practices in the CRM industry." - Gareth Herschel Senior Research Analyst, Gartner Research "Jill writes very well. Her writing communicates subjects and topics in a very easy to understand way. At times, I felt like I was listening to her speak or discussing a subject. She is a good communicator Jill did a very good job of covering all subject areas on the different topics of CRM. I am most impressed with Jill on pointing out all the possible mistakes and creating 'lessons learned' advice which most authors frequently omit." - Mary Chan Information Management Consultant, Kagiso Inc. "Jill Dych 's The CRM Handbook is a good read for CRM novices and seasoned practitioners alike. Dych 's well-written, pragmatic approach to understanding CRM's evolution and purpose is a map to a successful CRM program. Dych uncovers the truth behind the CRM software vendor hype, highlights some common roadblocks to CRM project development, and describes how to delineate and prioritize CRM initiatives." -Don Peppers Partner, Peppers and Rogers Group To compete in today's competitive marketplace, customer focus is no longer simply nice to have-it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you: The various roles CRM plays in business, and why it's more important than ever <
LC Classification Number
HF5415.5.D93 2002
Item description from the seller
Seller feedback (3,683)
- *****- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller. I love when people reuse packaging. Item as described, a great value. Arrived quickly. Thanks
- *****- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent transaction. Item as described; a great value; the best packaging I have ever received for an Ebay item and fast shipping-Thanks ...and thanks for being a superb Ebay seller.
- *****- Feedback left by buyer.Past monthVerified purchaseAs described, great price and fast shipping--thanks for a perfect transaction! Also appreciate the careful packaging.
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- Dec 14, 2022
The CRM Handbook
Verified purchase: YesCondition: Pre-OwnedSold by: thepaperbookco
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