How to Persuade and Influence People: Powerful Techniques to Get Your Own Way Mo

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
EAN
9780857080424
ISBN
0857080423
Publication Name
How to Persuade and Influence People : Powerful Techniques to Get Your Own Way more Often
Subject Area
Business & Economics, Psychology
Publisher
Wiley & Sons, Incorporated, John
Item Length
8.5 in
Subject
Personal Success, General, Small Business
Publication Year
2010
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.8 in
Author
Philip Hesketh
Features
Revised
Item Weight
15.9 Oz
Item Width
5.4 in
Number of Pages
368 Pages

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0857080423
ISBN-13
9780857080424
eBay Product ID (ePID)
84387742

Product Key Features

Number of Pages
368 Pages
Language
English
Publication Name
How to Persuade and Influence People : Powerful Techniques to Get Your Own Way more Often
Subject
Personal Success, General, Small Business
Publication Year
2010
Features
Revised
Type
Textbook
Author
Philip Hesketh
Subject Area
Business & Economics, Psychology
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
15.9 Oz
Item Length
8.5 in
Item Width
5.4 in

Additional Product Features

Edition Number
2
Intended Audience
Scholarly & Professional
Dewey Edition
22
Reviews
' I liked the tone and pace of the book, and enjoyed reading it…this was an excellent, thorough book, that gave me a lot of food for thought'. (The Bookbagh.co.uk, October, 2010). '…Hesketh's anecdotes give the book a personal edge not normally found in this type of material.' (B2B Marketing, January 2011). 'ideal for anyone dealing with people at work, and particularly useful working in sales or customer service' The Market
Illustrated
Yes
Dewey Decimal
153.852
Table Of Content
Preface. Part 1 The Starting Point - People, Beliefs and Relationships . 1 - Daring to Begin. 2 - The Role of the Subconscious in Influence. 3 - How to be More Liked by More People. 4 - How to Remember People's Names. 5 - How to Develop Good Relationships. Part 2 Persuasion and Influence. 6 - The Five Keys to Persuasion and Influence. 7 - How to Create Genuine Empathy. 8 - Asking Questions and Accepting the Answers. 9 - Understanding Implications and Influence. 10 - Thinking Long Term and Getting Your Own Way. 11 - The Importance of Preparation in Influencing. 12 - Different Strokes for Different Folks. Part 3 Overcoming Objections and Negotiation. 13 - Techniques to Handle All Objections. 14 - The First Four Steps to Negotiation. 15 - The Final Four Steps to Negotiation. 16 - Getting People to Do What They Have Agreed to Do. Part 4 The Reasons People Buy What They Buy. 17 - The Psychology Behind Why People Buy What They Buy. 18 - Rarity. 19 - Empathy and Ego. 20 - Authority. 21 - Special Deal. 22 - Obligation. 23 - Nervousness. 24 - Social Pressure. 25 - How People Choose. 26 - Putting the Reasons Together. Part 5 How Memory, Learning and Communication Work. 27 - How to Get People to Remember What You Have Said. 28 - How Learning Works and Why Power Point Doesn't. 29 - How to be a More Effective Communicator. Part 6 Trust, Motivation and What You Need to do Next. 30 - The Seven Things that Really Matter in Relationships. 31 - How to Build Trust That Lasts a Lifetime. 32 - Motivation. 33 - Say What You Are Going to Do and Do What You Say. 34 - Influence, Persuasion and the Purpose of Life. Appendix: Philip's Purpose. Philip's Desiderata. About Philip Hesketh.
Edition Description
Revised edition
Synopsis
Wouldn't it be great if you could always get people to see things your way? Now you can. You won't go far in business if you can't bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. How to Persuade and Influence People reveals some of the most powerful influencing and persuasion techniques known to man. This enhanced second edition contains new tools, new research, new case studies and plenty of practical exercises to help you: Find the perfect way to win people over Become an amazing negotiator Overcome objections Appreciate and understand the other person's standpoint Understand why people buy what they buy Ensure people remember you and what you want Build long-term trust and credibility Philip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them. How to Persuade and Influence People is a completely revised and updated edition of Life's a Game So Fix The Odds ., Wouldnt it be great if you could always get people to see things your way? Now you can. You wont go far in business if you cant bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help.
LC Classification Number
BF637.P4

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