The Wold’s Book Loft
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B2B Technology Marketing

US $11.69
Condition:
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eBay item number:144865254604
Last updated on Sep 12, 2024 12:56:51 PDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780615862941
Book Title
B2b Technology Marketing
Publisher
Taylor Market Intelligence, Inc.
Item Length
9 in
Publication Year
2013
Format
Trade Paperback
Language
English
Item Height
0.5 in
Author
Hugh Taylor
Genre
Business & Economics
Topic
Marketing / General, Marketing / Industrial, E-Commerce / General (See Also Computers / Electronic Commerce)
Item Weight
13.2 Oz
Item Width
6 in
Number of Pages
206 Pages

About this product

Product Identifiers

Publisher
Taylor Market Intelligence, Inc.
ISBN-10
0615862942
ISBN-13
9780615862941
eBay Product ID (ePID)
170167123

Product Key Features

Book Title
B2b Technology Marketing
Number of Pages
206 Pages
Language
English
Publication Year
2013
Topic
Marketing / General, Marketing / Industrial, E-Commerce / General (See Also Computers / Electronic Commerce)
Genre
Business & Economics
Author
Hugh Taylor
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
13.2 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Synopsis
Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: - Lead generation - Filling the sales pipeline - Strategic messaging - Supporting the sales team - Communications and public relations - Creating customer preference - Product marketing, Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technologymarketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including:* Lead generation* Filling the sales pipeline* Strategic messaging* Supporting the sales team* Communications and public relations* Creating customer preference* Product marketing

Item description from the seller

About this seller

The Wold’s Book Loft

100% positive feedback•3.0K items sold

Joined Nov 2002
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Average for the last 12 months
Accurate description
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Reasonable shipping cost
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Shipping speed
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Communication
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  • r***e (25)- Feedback left by buyer.
    Past month
    Verified purchase
    Great communication from the seller, the shipping was fast, and the packaging was very sturdy and made sure to keep the book in good condition during shipment. Came as described, very happy with the seller. Thanks!
    Henry V by William Shakespeare (1998, Uk- a Format Paperback) (#146000721716)
  • n***l (588)- Feedback left by buyer.
    Past month
    Verified purchase
    Book arrived as described. Packaging was very secure with cardboard and tape. Great seller, very reliable. Would shop again.
    Power of Myth by Joseph Campbell (1988, Trade Paperback) (#146509182120)
  • 7***s (9)- Feedback left by buyer.
    Past year
    Verified purchase
    Shipping was swift and I received my book today. It arrived as shown, very thoroughly packed (as I'd requested from the seller). Great experience; highly recommended seller. Way to go! A++
    The Key to Extraordinary by Natalie Lloyd (2016, Hardcover) (#144319614522)
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