Search Engine Advertising: Buying Your Way to the Top to Increase Sales
by Lee, Kevin; Seda, Catherine | PB | Good
US $4.85
Condition:
โPages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, โ... Read moreabout condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the sellerโs listing for full details and description of any imperfections.
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Located in: Aurora, Illinois, United States
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eBay item number:146152065267
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Paperback
- Book Title
- Search Engine Advertising
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780321495990
- Subject Area
- Computers, Business & Economics
- Publication Name
- Search Engine Advertising : Buying Your Way to the Top to Increase Sales
- Publisher
- Pearson Education
- Item Length
- 9 in
- Subject
- E-Commerce / Internet Marketing, Web / Browsers, Web / Search Engines
- Publication Year
- 2009
- Series
- Voices That Matter Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Features
- Revised
- Item Weight
- 16.2 Oz
- Item Width
- 7.1 in
- Number of Pages
- 288 Pages
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0321495993
ISBN-13
9780321495990
eBay Product ID (ePID)
57023206
Product Key Features
Number of Pages
288 Pages
Language
English
Publication Name
Search Engine Advertising : Buying Your Way to the Top to Increase Sales
Publication Year
2009
Subject
E-Commerce / Internet Marketing, Web / Browsers, Web / Search Engines
Features
Revised
Type
Textbook
Subject Area
Computers, Business & Economics
Series
Voices That Matter Ser.
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
16.2 Oz
Item Length
9 in
Item Width
7.1 in
Additional Product Features
Edition Number
2
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
659.1/44
Table Of Content
Introduction Part I Paid Search Fundamentals Chapter 1 Search Engine Advertising Overview Chapter 2 The Engines: Google, Yahoo, Microsoft, and Beyond Chapter 3 Essential Pre-Planning Chapter 4 Marketing Campaign Foundation Part II Planning a Successful PPC Campaign Strategy Chapter 5 Direct Response and Branding Metrics Chapter 6 Campaign Setup: Structuring Your Listings Chapter 7 Campaign Setup: Keywords Chapter 8 Campaign Setup: Titles and Descriptions Chapter 9 Campaign Setup: Conversion Pages, Bids, and Budgets Chapter 10 Going Live Chapter 11 Campaign Management, Bids, Technology, Agencies, In-House or Blended Part III Beyond the Big Three Engines Chapter 12 Additional Search Traffic Sources Chapter 13 Contextual Keyword Targeting Chapter 14 Extending Search with Behavior Appendix More Than Just a Glossary Index
Edition Description
Revised edition
Synopsis
"A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!" --Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you're not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: * Buy top positions on the major search engines profitably * Transform poor ad copy into ads that deliver results * Increase visitor-to-buyer conversions * Begin paid search advertising now, even if you're a novice * Use advanced techniques to evaluate and improve your results * Leverage successes from Google into Yahoo, Microsoft, and more * Leave the unprofitable clicks to your competition while grabbing the most profitable ones, "A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!" Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you're not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: ยท Buy top positions on the major search engines profitably ยท Transform poor ad copy into ads that deliver results ยท Increase visitor-to-buyer conversions ยท Begin paid search advertising now, even if you're a novice ยท Use advanced techniques to evaluate and improve your results ยท Leverage successes from Google into Yahoo, Microsoft, and more ยท Leave the unprofitable clicks to your competition while grabbing the most profitable ones, A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: Buy top positions on the major search engines profitably Transform poor ad copy into ads that deliver results Increase visitor-to-buyer conversions Begin paid search advertising now, even if you re a novice Use advanced techniques to evaluate and improve your results Leverage successes from Google into Yahoo, Microsoft, and more Leave the unprofitable clicks to your competition while grabbing the most profitable ones"
LC Classification Number
HF6146.I58
Item description from the seller
Seller feedback (5,621,221)
- y***e (1042)- Feedback left by buyer.Past 6 monthsVerified purchase๐ SUPER STAR๐คฉ AMAZING PHOTOS ๐ฏ ACCURATE DESCRIPTION โ๏ธ GENUINE PRODUCTS ๐ HIGH QUALITY ๐ฏ SUPER PRICES ๐ฐ EASY TO WORK WITH ๐ฐ ECONOMY HANDLING โฑ๏ธ FAST SHIPPING ๐ BUBBLE PACKAGE ๐ฆ ARRIVED WITHIN DAYS ๐ EXCEPTIONAL COMMUNICATION ๐๏ธ OUTSTANDING CUSTOMER SERVICE ๐๏ธ GREAT SENSE OF HUMOR ๐ฟ TOTAL ASSET TO THE EBAY-ECO SYSTEM ๐ฅ SAVED SELLER ๐ฑ PROMT REPLY FOR RETURNS ๐ฏ WOULD BUY FROM AGAIN ๐งฒ UNDER PROMISES OVER DELIVERS โณ๏ธ MADE ME VERY HAPPY ๐ LEFT POSITIVE FEEDBACK ๐ผ THANK YOU! ๐ AAAA
- l***l (6192)- Feedback left by buyer.Past monthVerified purchaseI must say from the very beginning of this transaction that everything went smooth. The seller gave me a good quality product for a great price that was brand new and appeared to be better than what was pictured. I plan on purchasing more products in the near future from this seller. The product was shipped and packaged with care and love. Magnificent communication and all of what I said makes this seller a great asset to the eBay community as well as the marketplace.
- f***f (1515)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller was incredibly communicative and was willing to lump together multiple items I'd purchased to combine shipping, which was greatly appreciated. The item itself was in perfect condition, looks better than in the photo, and was packaged well to avoid any damage during shipping. It arrived quickly and without any issues! Excellent Seller, Goes the Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. A+Couplehood by Reiser, Paul (#195434961752)
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Seller feedback (5,621,221)
- y***e (1042)- Feedback left by buyer.Past 6 monthsVerified purchase๐ SUPER STAR๐คฉ AMAZING PHOTOS ๐ฏ ACCURATE DESCRIPTION โ๏ธ GENUINE PRODUCTS ๐ HIGH QUALITY ๐ฏ SUPER PRICES ๐ฐ EASY TO WORK WITH ๐ฐ ECONOMY HANDLING โฑ๏ธ FAST SHIPPING ๐ BUBBLE PACKAGE ๐ฆ ARRIVED WITHIN DAYS ๐ EXCEPTIONAL COMMUNICATION ๐๏ธ OUTSTANDING CUSTOMER SERVICE ๐๏ธ GREAT SENSE OF HUMOR ๐ฟ TOTAL ASSET TO THE EBAY-ECO SYSTEM ๐ฅ SAVED SELLER ๐ฑ PROMT REPLY FOR RETURNS ๐ฏ WOULD BUY FROM AGAIN ๐งฒ UNDER PROMISES OVER DELIVERS โณ๏ธ MADE ME VERY HAPPY ๐ LEFT POSITIVE FEEDBACK ๐ผ THANK YOU! ๐ AAAA
- l***l (6192)- Feedback left by buyer.Past monthVerified purchaseI must say from the very beginning of this transaction that everything went smooth. The seller gave me a good quality product for a great price that was brand new and appeared to be better than what was pictured. I plan on purchasing more products in the near future from this seller. The product was shipped and packaged with care and love. Magnificent communication and all of what I said makes this seller a great asset to the eBay community as well as the marketplace.
- f***f (1515)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller was incredibly communicative and was willing to lump together multiple items I'd purchased to combine shipping, which was greatly appreciated. The item itself was in perfect condition, looks better than in the photo, and was packaged well to avoid any damage during shipping. It arrived quickly and without any issues! Excellent Seller, Goes the Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. A+Couplehood by Reiser, Paul (#195434961752)