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The Art of the App Store: The Business of Apple Development by McCann, Tyson

by McCann, Tyson | PB | Good
US $10.74
Condition:
Good
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ... Read moreabout condition
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eBay item number:146416776685
Last updated on Jul 08, 2025 17:12:35 PDTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Paperback
Book Title
The Art of the App Store
Weight
1 lbs
Product Group
Book
IsTextBook
No
ISBN
9780470952788
Subject Area
Computers
Publication Name
Art of the App Store : the Business of Apple Development
Publisher
Wiley & Sons, Incorporated, John
Item Length
9 in
Subject
Software Development & Engineering / General, Hardware / Mobile Devices, Programming / Macintosh
Publication Year
2011
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.7 in
Author
Tyson Mccann, Dane Baker
Item Weight
0 Oz
Item Width
6 in
Number of Pages
304 Pages

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470952784
ISBN-13
9780470952788
eBay Product ID (ePID)
99398980

Product Key Features

Number of Pages
304 Pages
Language
English
Publication Name
Art of the App Store : the Business of Apple Development
Publication Year
2011
Subject
Software Development & Engineering / General, Hardware / Mobile Devices, Programming / Macintosh
Type
Textbook
Subject Area
Computers
Author
Tyson Mccann, Dane Baker
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
0 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
TitleLeading
The
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
004.1675
Synopsis
A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular--and profitable--application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. Coverage includes: Setting Your Goals, Costs, and Expectations Researching the App Store Market Knowing Your Customer Plotting the Stages of Development Guidelines and Expectations for Developing Your App Creating Free and Freemium Apps Creating Paid and Premium Apps Adopting Apple's Approach Riding the Social Networking Wave Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide, A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular-and profitable-application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. Coverage includes: Setting Your Goals, Costs, and Expectations Researching the App Store Market Knowing Your Customer Plotting the Stages of Development Guidelines and Expectations for Developing Your App Creating Free and Freemium Apps Creating Paid and Premium Apps Adopting Apple's Approach Riding the Social Networking Wave Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide!, A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular-and profitable-application., Your one-stop shop for planning, creating, marketing, and maintaining your applications It takes more than a great idea to succeed at iPhone and iPad app development.This indispensible guide provides an in-depth look into the perils and potential of the iPhone and iPad app landscape. The Art of the App Store presents tried and tested methods for competitive research, findingyour niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post-launch. You will find guidelines for developing and pricing your app using the most up-to-date trends, a plan for viral marketing using social networks, metric tracking, taking advantage of feedback, and much more. The Art of the App Store: Shows how the App Store has evolved and how to take advantage of the changes Helps you identify potential costs and decide where to invest your time and money Analyzes successful and unsuccessful apps, examines existing niches, andshows how to create successful hybrids Compares the risks and rewards of free, freemium, and premium apps Explains how to advertise and market your free and lite apps Offers tried-and-true advice on marketing your apps through social networks Demonstrates post-launch update strategies to maintain app awareness Wrox books are crafted to make learning programming languages and technologies easier than you think, providing a structured, tutorial format that will guide you through all the techniques involved.
LC Classification Number
QA76.76.A65

Item description from the seller

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ThriftBooks

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