Value-Added Public Relations : The Secret Weapon of Integrated Ma

Mardi Gras Zone
(8825)
Seller's other items
Contact seller
US $3.99
or Best Offer
Condition:
Very Good
Breathe easy. Returns accepted.
Shipping:
US $5.22 USPS Media MailTM.
Located in: New Orleans, Louisiana, United States
Delivery:
Estimated between Thu, Jul 24 and Wed, Jul 30 to 94104
Estimated delivery dates - opens in a new window or tab include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared paymentcleared payment - opens in a new window or tab. Delivery times may vary, especially during peak periods.
Returns:
30 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Payments:
       Diners Club
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Seller assumes all responsibility for this listing.
eBay item number:175375821351
Last updated on Oct 04, 2022 12:12:57 PDTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Personalize
No
Book Title
Value-Added Public Relations : The Secret Weapon of Integrated Ma
Custom Bundle
No
Book Series
N,A
Narrative Type
Nonfiction
Personalized
No
Features
1st Edition, Dust Jacket, Ex-Library
Genre
Action
Intended Audience
Adults
Country/Region of Manufacture
United States
Subject
Marketing / General, Public Relations
ISBN
9780844234113
EAN
9780844234113
Subject Area
Business & Economics
Publication Name
Value-Added Public Relations : the Secret Weapon of Integrated Marketing
Publisher
McGraw-Hill Companies, T.H.E.
Item Length
9.3 in
Publication Year
1998
Type
Textbook
Format
Hardcover
Language
English
Item Height
1 in
Author
Thomas L. Harris
Item Weight
1 Oz
Item Width
6.3 in
Number of Pages
336 Pages
Category

About this product

Product Identifiers

Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0844234117
ISBN-13
9780844234113
eBay Product ID (ePID)
742984

Product Key Features

Number of Pages
336 Pages
Language
English
Publication Name
Value-Added Public Relations : the Secret Weapon of Integrated Marketing
Publication Year
1998
Subject
Marketing / General, Public Relations
Type
Textbook
Author
Thomas L. Harris
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
1 Oz
Item Length
9.3 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
97-037323
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
659.2
Table Of Content
Part I: How Public Relations Adds Value to Integrated Marketing Chapter 1. The Secret Weapon of Integrated Marketing Chapter 2. Public Relations: The Credibility Quotient Chapter 3. Marketing and Corporate Brand Building Chapter 4. Positioning Your Brand Chapter 5. Creating Marketplace Excitement Chapter 6. Introducing New Products Before the Advertising Breaks Chapter 7. Introducing High-Tech and Health-Care Products Chapter 8. Introducing New Products When There Is No Advertising Chapter 9. Revitalizing Old Products Chapter 10. Maintaining Market Leadership Chapter 11. Making Advertising News When There is No Product News Chapter 12. Making Promotion News When There Is No Product News Chapter 13. Making Packaging News When There Is No Product News Chapter 14. Using Databases to Communicate with Target Customers Chapter 15. Building Person-to-Person Relationships with Customers Chapter 16. Involving People with Products Chapter 17. Cultivating a Core Consumer Base Chapter 18. Providing a Value-Added Customer Service Chapter 19. Bringing a Brand to Life Chapter 20. Leveraging Event Sponsorships Chapter 21. Target Marketing Public Relations Chapter 22. Targeting Secondary Markets Chapter 23. Influencing the Influentials Chapter 24. Identifying Brands with Causes That People Care About Chapter 25. Allaying Consumer Fears to Gain Market Acceptance Chapter 26. Defending Products at Risk and Giving People Permission to Buy Part II: How to Write an Integrated Marketing Public Relations Plan Chapter 27. Step One: Reviewing the Situation Chapter 28. Step Two: Setting MPR Objectives Chapter 29. Step Three: Developing MPR Strategy Chapter 30. Step Four: Marketing Public Relations Tactics Chapter 31. Step Five: Measuring and Evaluating MPR Programs
Synopsis
The author presents the unique ways PR builds brand strength and awareness. He includes a broad range of cases for which PR was the secret weapon that made the difference - from the Wonderbra to Wonderbread and milk to Microsoft.'
LC Classification Number
HF5415.123.H37 1998

Item description from the seller

About this seller

Mardi Gras Zone

98.5% positive feedback•36K items sold

Joined May 2019
Mardi Gras Zone is located in New Orleans, Louisiana at 2706 Royal Street. We are a small specialty supermarket, however, our eBay store has a huge variety of products not available at your regular ...
See more
Visit storeContact

Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable shipping cost
4.8
Shipping speed
4.9
Communication
4.9

Popular categories from this store

See allcategories
Phone AccessoriesJewish InterestMardi Gras, Costume, & PartyChristian InterestCook Books & Culinary ArtsChildren's BooksRare ItemsHealth Care & MedicineFood & Grocery

Seller feedback (9,469)

All ratings
Positive
Neutral
Negative
  • s***r (368)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Item fairly priced, as described, good packaging, slow shipping (USPS issue, not the sellers). Good seller communication. Thank you.
    Broken Prey By John Sanford 2005 (HC/DJ) (#175589533934)
  • b***b (208)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Beautiful transaction. Perfect price, great delivery speed, packaging was very protective, item is better than described - the LP is in pristine condition! Will definitely do business with Mardi Gras Zone again!
    Garry Glenn – Feels Good To Feel Good - VINYL RECORD LP (#176535009857)
  • 5***t (226)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Fast shipping. Packaged extremely well. Arrived as shown in pictures. Good price. Good communication. Arrived fast and undamaged. A++++
    6" Polyresin White Angel with Child Figurine on Wood Base (#177051113079)
See all feedback

More to explore :