Digital Marketing for Dummies by Russ Henneberry and Ryan Deiss (2017, Trade...

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Item specifics

Condition
Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
Subject
E-Commerce / Internet Marketing
ISBN
9781119235590
Subject Area
Business & Economics
Publication Name
Digital Marketing for Dummies
Publisher
Wiley & Sons, Incorporated, John
Item Length
9.3 in
Publication Year
2017
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.6 in
Author
Russ Henneberry, Ryan Deiss
Item Weight
16 Oz
Item Width
7.4 in
Number of Pages
368 Pages
Category

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119235596
ISBN-13
9781119235590
eBay Product ID (ePID)
219081274

Product Key Features

Number of Pages
368 Pages
Language
English
Publication Name
Digital Marketing for Dummies
Publication Year
2017
Subject
E-Commerce / Internet Marketing
Type
Textbook
Author
Russ Henneberry, Ryan Deiss
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
16 Oz
Item Length
9.3 in
Item Width
7.4 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2016-957570
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
659.144
Synopsis
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers., Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing--and everything in between-- Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms--and the people who use them--continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals--and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success., Leverage Google&® and Facebook&® to grow your brand Automate your lead generation, sales and followup activities Access downloadable tools that put ideas into action Marketing has gone digital. Have you? Businesses used to rely on Yellow Pages, newspaper, and radio ads to drive new leads and customers through their doors. Those days are long gone. Companies today must navigate constantlychanging digital search and social channels such as Google, Facebook, YouTube, and even email and mobile to both acquire and communicate with customers. How can you keep up? Written for marketers and business owners, this book is sure to give you the competitive advantage you need. Inside Generate free, organic traffic Acquire new leads and customers Craft landing pages that convert Build and monetize your email list Get "social" with your customers Buy online ads like a pro Master search marketing Track and measure key metrics, Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing'and everything in between? Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms'and the people who use them'continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals'and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
LC Classification Number
HF5415.1265

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