Global Brand Power: Leveraging Branding for Long-Term Growth by Kahn, Barbara E.
by Kahn, Barbara E. | PB | Good
US $7.27
Condition:
โPages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, โ... Read moreabout condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the sellerโs listing for full details and description of any imperfections.
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- Buy It NowGlobal Brand Power: Leveraging Branding for Long-Term Growth by Kahn, Barbara E.
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Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Paperback
- Book Title
- Global Brand Power
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 1613630263
- Subject Area
- Rรฉfรฉrence, Business & Economics
- Publication Name
- Global Brand Power : Leveraging Branding for Long-Term Growth
- Publisher
- Wharton School Press
- Item Length
- 8.5 in
- Subject
- Marketing / General, Consumer Guides, Advertising & Promotion
- Publication Year
- 2013
- Type
- Not Available
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5 in
- Item Weight
- 4.3 Oz
- Item Width
- 5.5 in
- Number of Pages
- 132 Pages
About this product
Product Identifiers
Publisher
Wharton School Press
ISBN-10
1613630263
ISBN-13
9781613630266
eBay Product ID (ePID)
159954364
Product Key Features
Number of Pages
132 Pages
Language
English
Publication Name
Global Brand Power : Leveraging Branding for Long-Term Growth
Publication Year
2013
Subject
Marketing / General, Consumer Guides, Advertising & Promotion
Type
Not Available
Subject Area
Rรฉfรฉrence, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
4.3 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Reviews
"Regardless of your industry, building a brand is synonymous today with building a company and a thriving business. As Barbara Kahn points out in Global Brand Power , the key is to begin and end every discussion thinking about what is right for the customer. At Macy's, Inc., we saw a dramatic improvement in business trends when we reorganized our business model and consciously put the customer at the center of all decisions. The principles presented in Global Brand Power can benefit every business leader." --Terry J. Lundgren, chairman, president, CEO and Chief Customer Officer, Macy's, Inc. "Great global brands have to be built and don't happen by chance. Barbara Kahn explores and develops the relationship between customer and brands and how to achieve international loyalty. I learned new information from reading this book." --Roger Farah, President and COO, Ralph Lauren Corporation "In our fast-changing world, visionary business leaders must build a brand flexible enough to grab key opportunities and strong enough to weather any storm. Barbara Kahn's Global Brand Power is a superb must-read for those who want to do just that and position their brands for long-term, global growth." --George Feldenkreis, Chairman and CEO, Perry Ellis International "Kahn has captured the true essence of brand stewardship. That is, while strong brands are managed by marketers, they are owned by consumers. Global Brand Power is a concise yet comprehensive tutorial for how to purposefully build, measure and manage brands for sustained relevancy. A great resource for brand marketers, consumer researchers and marketing services providers." --Philip McGee, Director, Shopping Insights, Campbell Soup Co., Regardless of your industry, building a brand is synonymous today with building a company and a thriving business. As Barbara Kahn points out in Global Brand Power , the key is to begin and end every discussion thinking about what is right for the customer. At Macy's, Inc., we saw a dramatic improvement in business trends when we reorganized our business model and consciously put the customer at the center of all decisions. The principles presented in Global Brand Power can benefit every business leader." โTerry J. Lundgren, chairman, president, CEO and Chief Customer Officer, Macy's, Inc. Great global brands have to be built and don't happen by chance. Barbara Kahn explores and develops the relationship between customer and brands and how to achieve international loyalty. I learned new information from reading this book." โRoger Farah, President and COO, Ralph Lauren Corporation In our fast-changing world, visionary business leaders must build a brand flexible enough to grab key opportunities and strong enough to weather any storm. Barbara Kahn's Global Brand Power is a superb must-read for those who want to do just that and position their brands for long-term, global growth." โGeorge Feldenkreis, Chairman and CEO, Perry Ellis International Kahn has captured the true essence of brand stewardship. That is, while strong brands are managed by marketers, they are owned by consumers. Global Brand Power is a concise yet comprehensive tutorial for how to purposefully build, measure and manage brands for sustained relevancy. A great resource for brand marketers, consumer researchers and marketing services providers." โPhilip McGee, Director, Shopping Insights, Campbell Soup Co.
Intended Audience
College Audience
Synopsis
The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power , Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency--where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estรฉe Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm., The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power , Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency--where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Est e Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm., Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estรฉe Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.
Item description from the seller
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- l***l (6195)- Feedback left by buyer.Past monthVerified purchaseI must say from the very beginning of this transaction that everything went smooth. The seller gave me a good quality product for a great price that was brand new and appeared to be better than what was pictured. I plan on purchasing more products in the near future from this seller. The product was shipped and packaged with care and love. Magnificent communication and all of what I said makes this seller a great asset to the eBay community as well as the marketplace.
- y***e (1043)- Feedback left by buyer.Past 6 monthsVerified purchase๐ SUPER STAR๐คฉ AMAZING PHOTOS ๐ฏ ACCURATE DESCRIPTION โ๏ธ GENUINE PRODUCTS ๐ HIGH QUALITY ๐ฏ SUPER PRICES ๐ฐ EASY TO WORK WITH ๐ฐ ECONOMY HANDLING โฑ๏ธ FAST SHIPPING ๐ BUBBLE PACKAGE ๐ฆ ARRIVED WITHIN DAYS ๐ EXCEPTIONAL COMMUNICATION ๐๏ธ OUTSTANDING CUSTOMER SERVICE ๐๏ธ GREAT SENSE OF HUMOR ๐ฟ TOTAL ASSET TO THE EBAY-ECO SYSTEM ๐ฅ SAVED SELLER ๐ฑ PROMT REPLY FOR RETURNS ๐ฏ WOULD BUY FROM AGAIN ๐งฒ UNDER PROMISES OVER DELIVERS โณ๏ธ MADE ME VERY HAPPY ๐ LEFT POSITIVE FEEDBACK ๐ผ THANK YOU! ๐ AAAA
- k***a (54)- Feedback left by buyer.Past monthVerified purchaseFantastic seller. Books were packaged safely & with love, and as described. Great deal for the money considering the condition theyโre in. Shipping was lighting fast. Iโd recommend this seller & will be shopping again. The quality & selection of there rare/collectible books is unmatched, and the flexibility on price is the icing on the cake. +1 for great communication.
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Seller feedback (5,640,122)
- l***l (6195)- Feedback left by buyer.Past monthVerified purchaseI must say from the very beginning of this transaction that everything went smooth. The seller gave me a good quality product for a great price that was brand new and appeared to be better than what was pictured. I plan on purchasing more products in the near future from this seller. The product was shipped and packaged with care and love. Magnificent communication and all of what I said makes this seller a great asset to the eBay community as well as the marketplace.
- y***e (1043)- Feedback left by buyer.Past 6 monthsVerified purchase๐ SUPER STAR๐คฉ AMAZING PHOTOS ๐ฏ ACCURATE DESCRIPTION โ๏ธ GENUINE PRODUCTS ๐ HIGH QUALITY ๐ฏ SUPER PRICES ๐ฐ EASY TO WORK WITH ๐ฐ ECONOMY HANDLING โฑ๏ธ FAST SHIPPING ๐ BUBBLE PACKAGE ๐ฆ ARRIVED WITHIN DAYS ๐ EXCEPTIONAL COMMUNICATION ๐๏ธ OUTSTANDING CUSTOMER SERVICE ๐๏ธ GREAT SENSE OF HUMOR ๐ฟ TOTAL ASSET TO THE EBAY-ECO SYSTEM ๐ฅ SAVED SELLER ๐ฑ PROMT REPLY FOR RETURNS ๐ฏ WOULD BUY FROM AGAIN ๐งฒ UNDER PROMISES OVER DELIVERS โณ๏ธ MADE ME VERY HAPPY ๐ LEFT POSITIVE FEEDBACK ๐ผ THANK YOU! ๐ AAAA
- k***a (54)- Feedback left by buyer.Past monthVerified purchaseFantastic seller. Books were packaged safely & with love, and as described. Great deal for the money considering the condition theyโre in. Shipping was lighting fast. Iโd recommend this seller & will be shopping again. The quality & selection of there rare/collectible books is unmatched, and the flexibility on price is the icing on the cake. +1 for great communication.