Marketing for Hospitality and Tourism by James C. Makens, John T. Bowen 5th Ed
US $10.00
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A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy It NowMarketing for Hospitality and Tourism by James C. Makens, John T. Bowen 5th Ed
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eBay item number:202603267126
Item specifics
- Condition
- ISBN
- 9780135045596
- Subject Area
- Business & Economics
- Publication Name
- Marketing for Hospitality and Tourism
- Publisher
- Prentice Hall PTR
- Item Length
- 11.1 in
- Subject
- Marketing / General, Industries / Hospitality, Travel & Tourism
- Publication Year
- 2009
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1 in
- Item Weight
- 57.5 Oz
- Item Width
- 8.7 in
- Number of Pages
- 720 Pages
About this product
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0135045592
ISBN-13
9780135045596
eBay Product ID (ePID)
71094505
Product Key Features
Number of Pages
720 Pages
Publication Name
Marketing for Hospitality and Tourism
Language
English
Subject
Marketing / General, Industries / Hospitality, Travel & Tourism
Publication Year
2009
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
57.5 Oz
Item Length
11.1 in
Item Width
8.7 in
Additional Product Features
Edition Number
5
Intended Audience
College Audience
LCCN
2009-007221
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
647.94
Table Of Content
Table of Contents PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of Hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES 4. The Marketing Environment 5. Marketing Information Systems and Marketing Research 6. Consumer Markets and Consumer Buying Behavior 7. Organizational Buyer Behavior of Group Market 8. Market Segmentation, Targeting, and Positioning PART III: DEVELOPING THE HOSPITALITY AND TOURISM MARKETING MIX 9. Designing and Managing Products 10. Internet Marketing 11. Pricing Products: Pricing Considerations, Approaches, and Strategy 12. Distribution Channels 13. Promoting Products: Communication and Promotion Policy and Advertising 14. Promoting Products: Public Relations and Sales Promotion 15. Professional Sales PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING 16. Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing 17. Destination Marketing 18. Next Year's Marketing Plan CASE STUDIES GLOSSARY INDEX
Synopsis
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness., THE most widely used Hospitality marketing book this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.
LC Classification Number
TX911.3.M3K68 2010
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- f***1 (2350)- Feedback left by buyer.Past monthVerified purchaseQuick Shipping & Packaged Well- I Highly Recommend this Seller!
- m***a (200)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent packaging, fast delivery, exactly as expected. Great seller!Nintendo Amiibo Wii Fit Trainer Figure (#205117099475)
- e***s (315)- Feedback left by buyer.Past 6 monthsVerified purchaseFast shipping and excellent packaging! The Pokémon cards arrived in perfect condition and exactly as described. A+ seller, highly recommended!Pokémon TCG Hypno Fossil 8/62 Holo Unlimited Holo Rare (#204678546554)