Global Marketing: Contemporary Theory, Practice, and Cases by Alon, Ilan
US $6.49
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A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
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Item specifics
- Condition
- Book Title
- Global Marketing: Contemporary Theory, Practice, and Cases
- ISBN
- 9781138807884
- Subject Area
- Business & Economics
- Publication Name
- Global Marketing : Contemporary Theory, Practice, and Cases
- Publisher
- Routledge
- Item Length
- 10.1 in
- Subject
- Marketing / General, International / Marketing
- Publication Year
- 2016
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.4 in
- Item Weight
- 60.1 Oz
- Item Width
- 8 in
- Number of Pages
- 700 Pages
About this product
Product Identifiers
Publisher
Routledge
ISBN-10
1138807885
ISBN-13
9781138807884
eBay Product ID (ePID)
217045576
Product Key Features
Number of Pages
700 Pages
Publication Name
Global Marketing : Contemporary Theory, Practice, and Cases
Language
English
Publication Year
2016
Subject
Marketing / General, International / Marketing
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.4 in
Item Weight
60.1 Oz
Item Length
10.1 in
Item Width
8 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2017-303497
Dewey Edition
23
Reviews
A solid text that greatly benefits from the international experience of the author team.- Bodo B. Schlegelmilch, WU Executive Academy, Austria A nice, new update for the competitive global marketing textbook marketplace, Global Marketingprovides a grounded, international perspective on globalization, emerging markets, and strategy. Especially welcome is its strong focus on social media and technology, culture, and critical viewpoints. - Jonathan Schroeder, Rochester Institute of Technology, USA Global Marketingprovides up-to-date examples and end-of-chapter cases among the latest marketing theories and frameworks. Useful tools include PowerPoint slides, Test-banks, videos and much more valuable content for students and faculty. The textbook is suitable for undergraduate, graduate and executive students, alike. - Marc Fetscherin, Rollins College, USA At last, we have a comprehensive global marketing textbook geared toward a contemporary and dynamic marketplace. Rarely does one come across a book in this area that is inclusive to the entire world. Alon, Jaffe, Prange, and Vianelli's book is timely, well thought-out, and balanced. The book is a must for academics, students, and global marketing/business executives. - Charles Blankson, University of North Texas, USA This new edition of Global Marketing continues the thorough coverage of the first and includes the most up-to-date information on marketing in the current environment. Cases are varied and interesting and the inclusion of faculty-friendly exercises is especially valuable in the classroom. I highly recommend this book for upper-level undergraduate and MBA global marketing courses. - Betty Jane Punnett, University of the West Indies, Barbados, "A solid text that greatly benefits from the international experience of the author team." -- Bodo B. Schlegelmilch, WU Executive Academy, Austria "A nice, new update for the competitive global marketing textbook marketplace, Global Marketing provides a grounded, international perspective on globalization, emerging markets, and strategy. Especially welcome is its strong focus on social media and technology, culture, and critical viewpoints." -- Jonathan Schroeder, Rochester Institute of Technology, USA "Global Marketing provides up-to-date examples and end-of-chapter cases among the latest marketing theories and frameworks. Useful tools include PowerPoint slides, Test-banks, videos and much more valuable content for students and faculty. The textbook is suitable for undergraduate, graduate and executive students, alike." -- Marc Fetscherin, Rollins College, USA "At last, we have a comprehensive global marketing textbook geared toward a contemporary and dynamic marketplace. Rarely does one come across a book in this area that is inclusive to the entire world. Alon, Jaffe, Prange, and Vianelli's book is timely, well thought-out, and balanced. The book is a must for academics, students, and global marketing/business executives." -- Charles Blankson, University of North Texas, USA "This new edition of Global Marketing continues the thorough coverage of the first and includes the most up-to-date information on marketing in the current environment. Cases are varied and interesting and the inclusion of faculty-friendly exercises is especially valuable in the classroom. I highly recommend this book for upper-level undergraduate and MBA global marketing courses." -- Betty Jane Punnett, University of the West Indies, Barbados, A nice, new update for the competitive global marketing textbook marketplace, Global Marketing provides a grounded, international perspective on globalization, emerging markets, and strategy. Especially welcome is its strong focus on social media and technology, culture, and critical viewpoints. - Jonathan Schroeder, Rochester Institute of Technology, USA Global Marketing provides up-to-date examples and end-of-chapter cases among the latest marketing theories and frameworks. Useful tools include PowerPoint slides, Test-banks, videos and much more valuable content for students and faculty. The textbook is suitable for undergraduate, graduate and executive students, alike. - Marc Fetscherin, Rollins College, USA At last, we have a comprehensive global marketing textbook geared toward a contemporary and dynamic marketplace. Rarely does one come across a book in this area that is inclusive to the entire world. Alon, Jaffe, Prange, and Vianelli's book is timely, well thought-out, and balanced. The book is a must for academics, students, and global marketing/business executives. - Charles Blankson, University of North Texas, USA This new edition of Global Marketing continues the thorough coverage of the first and includes the most up-to-date information on marketing in the current environment. Cases are varied and interesting and the inclusion of faculty-friendly exercises is especially valuable in the classroom. I highly recommend this book for upper-level undergraduate and MBA global marketing courses. - Betty Jane Punnett, University of the West Indies, Barbados, A solid text that greatly benefits from the international experience of the author team.- Bodo B. Schlegelmilch, WU Executive Academy, Austria A nice, new update for the competitive global marketing textbook marketplace, Global Marketing provides a grounded, international perspective on globalization, emerging markets, and strategy. Especially welcome is its strong focus on social media and technology, culture, and critical viewpoints. - Jonathan Schroeder, Rochester Institute of Technology, USA Global Marketing provides up-to-date examples and end-of-chapter cases among the latest marketing theories and frameworks. Useful tools include PowerPoint slides, Test-banks, videos and much more valuable content for students and faculty. The textbook is suitable for undergraduate, graduate and executive students, alike. - Marc Fetscherin, Rollins College, USA At last, we have a comprehensive global marketing textbook geared toward a contemporary and dynamic marketplace. Rarely does one come across a book in this area that is inclusive to the entire world. Alon, Jaffe, Prange, and Vianelli's book is timely, well thought-out, and balanced. The book is a must for academics, students, and global marketing/business executives. - Charles Blankson, University of North Texas, USA This new edition of Global Marketing continues the thorough coverage of the first and includes the most up-to-date information on marketing in the current environment. Cases are varied and interesting and the inclusion of faculty-friendly exercises is especially valuable in the classroom. I highly recommend this book for upper-level undergraduate and MBA global marketing courses. - Betty Jane Punnett, University of the West Indies, Barbados, "A solid text that greatly benefits from the international experience of the author team." -- Bodo B. Schlegelmilch, WU Executive Academy, Austria "A nice, new update for the competitive global marketing textbook marketplace, Global Marketing provides a grounded, international perspective on globalization, emerging markets, and strategy. Especially welcome is its strong focus on social media and technology, culture, and critical viewpoints." -- Jonathan Schroeder, Rochester Institute of Technology, USA "Global Marketing provides up-to-date examples and end-of-chapter cases among the latest marketing theories and frameworks. Useful tools include PowerPoint slides, Test-banks, videos and much more valuable content for students and faculty. The textbook is suitable for undergraduate, graduate and executive students, alike." -- Marc Fetscherin, Rollins College, USA "At last, we have a comprehensive global marketing textbook geared toward a contemporary and dynamic marketplace. Rarely does one come across a book in this area that is inclusive to the entire world. Alon, Jaffe, Prange, and Vianelli's book is timely, well thought-out, and balanced. The book is a must for academics, students, and global marketing/business executives." -- Charles Blankson, University of North Texas, USA "This new edition of Global Marketing continues the thorough coverage of the first and includes the most up-to-date information on marketing in the current environment. Cases are varied and interesting and the inclusion of faculty-friendly exercises is especially valuable in the classroom. I highly recommend this book for upper-level undergraduate and MBA global marketing courses." -- Betty Jane Punnett, University of the West Indies, Barbados B>Marc Fetscherin, Rollins College, USA "At last, we have a comprehensive global marketing textbook geared toward a contemporary and dynamic marketplace. Rarely does one come across a book in this area that is inclusive to the entire world. Alon, Jaffe, Prange, and Vianelli's book is timely, well thought-out, and balanced. The book is a must for academics, students, and global marketing/business executives." -- Charles Blankson, University of North Texas, USA "This new edition of Global Marketing continues the thorough coverage of the first and includes the most up-to-date information on marketing in the current environment. Cases are varied and interesting and the inclusion of faculty-friendly exercises is especially valuable in the classroom. I highly recommend this book for upper-level undergraduate and MBA global marketing courses." -- Betty Jane Punnett, University of the West Indies, Barbados Punnett, University of the West Indies, Barbados
Illustrated
Yes
Dewey Decimal
658.8
Edition Description
Revised edition,New Edition
Table Of Content
Part I: Global Marketing Environments 1. Understanding Global Markets and Marketing 2. Assessing the Global Marketing Environment: The Global Economy and Technology 3. Evaluating Cultural and Social Environments 4. Analyzing Political and Legal Environment 5. Integrating Global, Regional, and National Markets Part II: Global Marketing Functions and Strategies 6. Conducting Marketing Research 7. Entering Global Markets 8. International Market Planning 9. Segmenting, Targeting, and Positioning for Global Markets Part III: The Four Ps Of Global Marketing 10. Developing Global Products and Brands 11. Setting Global Prices 12. Global Placement and Distribution Channels 13. Launching Global Communication and Advertising Part IV: New Trends in Global Marketing 14. Using Social Media for Global Marketing 15. Designing and Controlling Global Marketing Systems 16. Defining Ethics and Corporate Social Responsibility in the International Market Place Part V: Comprehensive Global Marketing Cases 1. Global Marketing Environments 2. Global Marketing Functions and Strategies 3. The Four Ps Of Global Marketing 4. New Trends in Global Marketing 5. Appendix: The Global Marketing Plan Global Marketing Cases Index
Synopsis
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises , as well as multinational corporations , where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility ; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
LC Classification Number
HF5415
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- r***r (1)- Feedback left by buyer.Past 6 monthsVerified purchaseArrived sooner than predicted, packaged well and in decent condition. The cover and back cover are pretty beat up, but the inside is undamaged. Description was not totally accurate (for example, the page count was different--but it doesn't appear that any pages are missing), but for the price point, it can't be beat. I would definitely buy from this seller again.The Paralegal Professional (4th Edition) by Goldman, Thomas F. (#196447639550)
- y***w (812)- Feedback left by buyer.Past monthVerified purchaseBook arrived quickly from seller. Item was in condition as described by seller. Packaged so book was protected. Great value for money. Delighted with purchase. Would buy from seller again.
- b***m (517)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller. Fast shipping and pleasant communication. The book arrived as described and in great condition. Awesome value for this textbook!
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Seller feedback (43,786)
- r***r (1)- Feedback left by buyer.Past 6 monthsVerified purchaseArrived sooner than predicted, packaged well and in decent condition. The cover and back cover are pretty beat up, but the inside is undamaged. Description was not totally accurate (for example, the page count was different--but it doesn't appear that any pages are missing), but for the price point, it can't be beat. I would definitely buy from this seller again.The Paralegal Professional (4th Edition) by Goldman, Thomas F. (#196447639550)
- y***w (812)- Feedback left by buyer.Past monthVerified purchaseBook arrived quickly from seller. Item was in condition as described by seller. Packaged so book was protected. Great value for money. Delighted with purchase. Would buy from seller again.
- b***m (517)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller. Fast shipping and pleasant communication. The book arrived as described and in great condition. Awesome value for this textbook!