Guerrilla Marketing: Counterinsurge
US $11.87
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy It NowGuerrilla Marketing: Counterinsurgency and Capitalism in Colombia (Chicago S...
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eBay item number:235660988077
Item specifics
- Condition
- Release Year
- 2018
- Book Title
- Guerrilla Marketing: Counterinsurgency and Capitalism in Colom...
- ISBN
- 9780226590646
- Subject Area
- Political Science, Social Science, History
- Publication Name
- Guerrilla Marketing : Counterinsurgency and Capitalism in Colombia
- Publisher
- University of Chicago Press
- Item Length
- 9 in
- Subject
- Media Studies, Revolutionary, World / Caribbean & Latin American, Anthropology / Cultural & Social, Propaganda, Latin America / Central America
- Publication Year
- 2018
- Series
- Chicago Studies in Practices of Meaning Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 15.7 Oz
- Item Width
- 6 in
- Number of Pages
- 304 Pages
About this product
Product Identifiers
Publisher
University of Chicago Press
ISBN-10
022659064X
ISBN-13
9780226590646
eBay Product ID (ePID)
24038263951
Product Key Features
Number of Pages
304 Pages
Publication Name
Guerrilla Marketing : Counterinsurgency and Capitalism in Colombia
Language
English
Subject
Media Studies, Revolutionary, World / Caribbean & Latin American, Anthropology / Cultural & Social, Propaganda, Latin America / Central America
Publication Year
2018
Type
Textbook
Subject Area
Political Science, Social Science, History
Series
Chicago Studies in Practices of Meaning Ser.
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
15.7 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2018-019138
Reviews
Fattal's [book] is definitely an important contribution to debates around new wars and the new counterinsurgency., Guerrilla Marketing is a poignant and theoretically innovative ethnography imbued with Fattal's dynamic, compelling voice. This book is a significant contribution to studies of Colombia and the complexities of the human experiences of conflict, insurgency, and demobilization., Fattal is a gifted cultural critic. He has a knack for deconstructing media and marketing with cutting analysis without it ever seeming too rebuscado (overwrought). Thanks to his prowess on the page and in the field, Guerrilla Marketing is a fascinating deep dive into the Colombian conflict's image-world., Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia quite simply is a tour de force., The brilliance of Guerrilla Marketing lies in the way it reads the intertwining of war and the strategies of contemporary capital., Fattal is thorough in his research, deeply analytical in his writing and engaging in his storytelling; his decade-plus, of research has culminated in a book that is, quite simply, a must-read., This ethnography is an impressive contribution to the anthropology of capitalism, warfare, and Latin American politics., Guerrilla Marketing is a fascinating examination of how commercial-style branding has been deployed by both rebels and the state in Colombia's civil war. Fattal deserves high praise for his extraordinary research, carried out over many years in the edgy and borderless terrain of the war's periphery. His insights are lucid and the stories he tells are haunting. This book is a must-read for scholars of modern conflict, journalists, and diplomats., Interviews, photographs, analysis of audiovisual texts, life histories, historical documents, and theoretical reflections are interlaced with narrative skill through four chapters, a conclusion and epilogue. . . . Taken together, this variety of registers and modes of writing and analysis turn into a powerful and eloquent collage., Guerrilla Marketing as an ethnographic study is not simply one of the unimagined vertical leaps into the worlds of the highly professional, but instead it is a work compiled by rhizomatic maneuvers in disparate, multi-dimensional folds, illustrating not just access to multiple kinds of actors in Colombia's armed conflict from various scales--but the slow weaving of depth and breadth, the rapport and intimacy that could only be built out of the work of time., This is a scintillating study: a surprising story of how Colombia deployed the power of advertising to counter armed conflict, and turned to the magic of branding to make counterinsurgency seem like a humanitarian enterprise. Not only does Fattal give a riveting account of how the Colombian state became an unlikely pacesetter in the business of peacemaking; he illuminates the growing salience of consumer marketing to statecraft everywhere in the twenty-first century world., Fattal's [book] is definitely an important that contributes to debates around new wars and the new counterinsurgency., This is a must-read for scholars and nonscholars alike who want to understand why Colombia's civil conflict entered a new phase as a result of the peace negotiations of 2012-2016 and the peace treaty of 2016., Fattal's book is not only important for those who study Colombia and Latin America, nor just for those who are anthropologists of media, but also for those who work on questions of the state, militaries, the 'war on terror,' and the Middle East more broadly., Guerrilla Marketing is a fascinating book that illustrates how the government's turn to marketing blurred the boundaries between war and peace by penetrating deep into the emotional space of insurgents and their families. It is a well-written account that intersperses analytic chapters with the author's riveting interviews with FARC insurgents, which offer a view into how the rebels understand what has happened to themand sidesteps PAHD propaganda. The book should be read by anyone trying to understand contemporary Colombian society., Written two years before the global COVID-19 pandemic, Fattal's predictions that Colombia would remain in a murky period of peace, demobilization, and reintegration appear startlingly true., Colombia's more than half a century of war has produced no shortage of accounts and analysis, yet Alexander L. Fattal's Guerrilla Marketing accomplishes the increasingly rare feat of opening a new and productive conversation about the conflict., Guerrilla Marketing was a revelation about the extent to which consumer marketing has found a place in the Colombian government's strategy to make counterinsurgency seem humanitarian., "Fattal's richly detailed ethnography--dizzyingly so, at times--foregrounds the question of how statecraft is transformed through the neoliberal injunction to "brand yourself." ... His work brings us to the site of these spectacles--amazing the reader, over and over again, of how this then-Harvard Ph.D. student had this kind of access, behind the scenes, to the theater of statecraft. But Guerrilla Marketing is perhaps most powerful offstage, in the corporate boardrooms and over brunch where ... the script for Colombia's heavily mediatized and consumer-oriented counterinsurgency was being drafted by ad executives, in collaboration with the state.", Now that the hyped Colombian 'peace agreement' lies in tatters, Fattal's meticulously detailed book is not only timely but theoretically refreshing and politically astute. Combining peasant stories of life in the guerrilla with a top-down view of media manipulation, it opens us up to novel understandings of the use of images and the power of anthropology.
Illustrated
Yes
Synopsis
Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
LC Classification Number
F2279.F387 2018
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- k***k (4206)- Feedback left by buyer.Past 6 monthsVerified purchaseBeautiful Book! Packed well and sent fast! Nice seller, excellent communication! Book is as/better than described – like new, nice and clean! Great price - I am very pleased with the item and service so would definitely buy from this seller again! Thank you so much for a fast, easy and honest transaction - it is a pleasure to deal with this 5 star seller!!!
- v***v (828)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller, super fast shipping, amazing prices, fast communication. The packaging was very well done and the item arrived safely! Exactly as described.Fly Fishing the Madison Mathews, Craig|LaFontaine, Gary paperback Good (#335808719545)
- d***e (227)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book I ordered from Ickabod-Books was shipped and arrived quickly. It arrived well packaged and was as described (used - acceptable). Importantly, it was indeed the book I ordered! In my opinion, it was actually in better condition then described. All pages were intact, no problems with the binding or spine and the hardcover was in good shape. The price was much better than used book stores for the same book. Overall I highly recommend Ickabod-Books as a seller!
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