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The Kim Kardashian Principle: Why Shameless Sells (and How to Do It - GOOD

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eBay item number:255061146868
Last updated on Mar 21, 2025 13:56:24 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
9781250107527
Book Title
Kim Kardashian Principle : Why Shameless Sells (And How to Do It Right)
Publisher
St. Martin's Press
Item Length
8.5 in
Publication Year
2017
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
0.9 in
Author
Jeetendr Sehdev
Genre
Computers, Biography & Autobiography, Business & Economics
Topic
Rich & Famous, Marketing / General, Web / Social Media, Marketing / Direct
Item Weight
12 Oz
Item Width
5.9 in
Number of Pages
256 Pages

About this product

Product Identifiers

Publisher
St. Martin's Press
ISBN-10
1250107520
ISBN-13
9781250107527
eBay Product ID (ePID)
222058875

Product Key Features

Book Title
Kim Kardashian Principle : Why Shameless Sells (And How to Do It Right)
Number of Pages
256 Pages
Language
English
Topic
Rich & Famous, Marketing / General, Web / Social Media, Marketing / Direct
Publication Year
2017
Illustrator
Yes
Genre
Computers, Biography & Autobiography, Business & Economics
Author
Jeetendr Sehdev
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
12 Oz
Item Length
8.5 in
Item Width
5.9 in

Additional Product Features

Intended Audience
Trade
LCCN
2016-044919
Dewey Edition
23
TitleLeading
The
Reviews
One of Bustle 's 20 Best Nonfiction Books "The best in the business." -- Variety "The love child of TMZ and The Economist. " --David Geha, Senior Producer, Extra "Sexy, intelligent and full of swagger... Jeetendr has single-handedly shaken up Hollywood by exposing the power of YouTubers versus traditional celebrities. Now, he motivates us all to become our most fearless and authentic selves."--Jennifer Prince, Head of Entertainment Sales, Twitter "A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment!" --Brian Stolz, Chief People Officer, Activision Blizzard "More than a marketing bible... Jeetendr's KKP is a movement!" --Kelly Mullen, Head of U-Entertainment, Unilever, "The best in the business." -- Variety "Jeetendr creates a power manifesto for anyone who wants to lead the why-not-me generation. One-upping Malcolm Gladwell, he uses his marketing genius, historical perspective and pop-culture prowess to help us navigate a world where PewDiePie is more name-checked than Brad Pitt. And his own story of how he rose from buttoned-up British schoolboy to Hollywood's new phenom is simply inspiring. Edifying and captivating stuff!" -- Us Weekly "The love child of TMZ and The Economist. " --David Geha, Senior Producer, Extra "Sexy, intelligent and full of swagger... Jeetendr has single-handedly shaken up Hollywood by exposing the power of YouTubers versus traditional celebrities. Now, he motivates us all to become our most fearless and authentic selves."--Jennifer Prince, Head of Entertainment Sales, Twitter "A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment!" --Brian Stolz, Chief People Officer, Activision Blizzard "More than a marketing bible... Jeetendr's KKP is a movement!" --Kelly Mullen, Head of U-Entertainment, Unilever, One of Bustle 's 20 Best Nonfiction Books coming in March 2017 "The best in the business." -- Variety "Jeetendr creates a power manifesto for anyone who wants to lead the why-not-me generation. One-upping Malcolm Gladwell, he uses his marketing genius, historical perspective and pop-culture prowess to help us navigate a world where PewDiePie is more name-checked than Brad Pitt. And his own story of how he rose from buttoned-up British schoolboy to Hollywood's new phenom is simply inspiring. Edifying and captivating stuff!" -- Us Weekly "The love child of TMZ and The Economist. " --David Geha, Senior Producer, Extra "Sexy, intelligent and full of swagger... Jeetendr has single-handedly shaken up Hollywood by exposing the power of YouTubers versus traditional celebrities. Now, he motivates us all to become our most fearless and authentic selves."--Jennifer Prince, Head of Entertainment Sales, Twitter "A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment!" --Brian Stolz, Chief People Officer, Activision Blizzard "More than a marketing bible... Jeetendr's KKP is a movement!" --Kelly Mullen, Head of U-Entertainment, Unilever, One of Bustle 's 20 Best Nonfiction Books "The best in the business." - Variety "The love child of TMZ and The Economist. " - David Geha, Senior Producer, Extra "Sexy, intelligent and full of swagger... Jeetendr has single-handedly shaken up Hollywood by exposing the power of YouTubers versus traditional celebrities. Now, he motivates us all to become our most fearless and authentic selves." - Jennifer Prince, Head of Entertainment Sales, Twitter "With celebrity branding expert Jeetendr Sehdev's powerful manifesto, you'll be your most authentic, impulsive, selfie-savy version of you in no time." - OK! Magazine "A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment!" - Brian Stolz, Chief People Officer, Activision Blizzard "More than a marketing bible... Jeetendr's KKP is a movement!" - Kelly Mullen, Head of U-Entertainment, Unilever "One of the most influential books of the year." - Michael Levin, Huffington Post "Everything that a PR or spin doctor has traditionally advised: do the opposite." - The Times "Spectacular! Skip business school, stay relevant and read The Kim Kardashian Principle ." - BBC "The most buzzed about business book of the year!" - Forbes "Sehdev is right on point" - Director "A bona fide media darling" - Hashtag Legend, "The best in the business." -- Variety "Jeetendr creates a power manifesto for anyone who wants to lead the why-not-me generation. One-upping Malcolm Gladwell, he uses his marketing genius, historical perspective and pop-culture prowess to help us navigate a world where PewDiePie is more name-checked than Brad Pitt. And his own story of how he rose from buttoned-up British schoolboy to Hollywood's new phenom is simply inspiring. Edifying and captivating stuff!" -- Us Weekly "The love child of TMZ and The Economist. " --David Geha, Senior Producer, Extra "Sexy, intelligent and full of swagger... Jeetendr has single-handedly shaken up Hollywood by exposing the power of YouTubers versus traditional celebrities. Now, he motivates us all to become our most fearless and authentic selves."--Jennifer Prince, Head of Entertainment Sales, Twitter "A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment!" --Brian Stolz, Chief People Officer, Activision Blizzard "More than a marketing bible... Jeetendr's KKP is a movement!" --Kelly Mullen, Head of U-Entertainment, Unilever "A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment!" --Brian Stolz, Chief People Officer, Activision Blizzard
Dewey Decimal
658.8/27
Synopsis
In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today-the most famous being Kim Kardashian-are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive-and how to make sure yours is one of them.
LC Classification Number
HF5415.1255.S44 2017

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