Strategic Market Research: A Guide to Conducting Research that Drives Businesses

stash08
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781731385178
Book Title
Strategic Market Research : a Guide to Conducting Research That Drives Businesses
Publisher
Independently Published
Item Length
9 in
Publication Year
2019
Format
Trade Paperback
Language
English
Item Height
0.3 in
Author
Anne Beall
Genre
Business & Economics
Topic
Marketing / Research
Item Weight
9.1 Oz
Item Width
6 in
Number of Pages
136 Pages

About this product

Product Identifiers

Publisher
Independently Published
ISBN-10
173138517X
ISBN-13
9781731385178
eBay Product ID (ePID)
23038498160

Product Key Features

Book Title
Strategic Market Research : a Guide to Conducting Research That Drives Businesses
Number of Pages
136 Pages
Language
English
Publication Year
2019
Topic
Marketing / Research
Genre
Business & Economics
Author
Anne Beall
Format
Trade Paperback

Dimensions

Item Height
0.3 in
Item Weight
9.1 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Synopsis
For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these questions; Obtaining the level of depth required to have insight; Reading the nonverbal communications of research respondents; Identifying the emotional aspects of human behavior; Using statistical analyses to understand what drives markets; Going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations.

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stash08

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Joined Jan 2012
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