Brand Asset Management: Driving Profitable Growth Through Your Brands - NEW
US $4.56
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Brand New
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- Buy It NowBrand Asset Management: Driving Profitable Growth Through Your Brands - NEW
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eBay item number:256460721851
Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- Brand Asset Management: Driving Profitable Growth Through Your B
- MPN
- Does not apply
- ISBN
- 9780787963941
- Subject Area
- Business & Economics, Référence
- Publication Name
- Brand Asset Management : Driving Profitable Growth Through Your Brands
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.1 in
- Subject
- Marketing / General, Consumer Guides, Organizational Behavior
- Publication Year
- 2002
- Type
- Not Available
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 12.5 Oz
- Item Width
- 6.1 in
- Number of Pages
- 288 Pages
About this product
Product Information
Preis, Qualität, Verfügbarkeit und Service - dies alles sind Aspekte Ihres Unternehmens, die die Konkurrenz imitieren kann. Ihre Marke jedoch ist einzigartig. Dieses Buch zeigt Ihnen, wie Sie Ihre Marke vom Logo auf dem Briefkopf in die treibende Kraft verwandeln, die hinter Unternehmenswachstum, operativem Erfolg und langfristiger Rentabilität steht. Autor Scott Davis ist ein erfahrener Brand Manager. Hier greift er auf seine bewährten Methoden zurück, die er in erfolgreichen Consulting- und Trainingsprogrammen entwickelt hat und gibt eine fundierte Einführung in die Markenstrategie. Er stellt zwei erprobte Möglichkeiten vor, wie Sie den Wert Ihrer Marke ermitteln, ihn maximieren und ihn einsetzen, um Entwicklung, Vertrieb, Preisgestaltung und Marketing Ihrer Produkte und Dienstleistungen entscheidend zu verbessern. "Brand Asset Management" - ein praktischer Leitfaden, der Ihnen genau zeigt, wie Sie Ihr Vorhaben in die Praxis umsetzen. Mit einer Fülle umfassender Fallstudien und Arbeitsblättern.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0787963941
ISBN-13
9780787963941
eBay Product ID (ePID)
2346210
Product Key Features
Number of Pages
288 Pages
Language
English
Publication Name
Brand Asset Management : Driving Profitable Growth Through Your Brands
Publication Year
2002
Subject
Marketing / General, Consumer Guides, Organizational Behavior
Type
Not Available
Subject Area
Business & Economics, Référence
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
12.5 Oz
Item Length
9.1 in
Item Width
6.1 in
Additional Product Features
Edition Number
2
LCCN
2002-009865
Dewey Edition
21
Reviews
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "Davis sets forth a process that everyone, from the CEO to the marketing manager, can follow to position a company's brand in the most advantageous way and use it to drive development pricing, marketing, communication, and sales." -- Ft. Worth Morning Star-Telegram "Scott Davis has put together a gem. Brand Asset Management is a practical handbook for managers looking to maximize the strength and value of their brands." -- Amy Kelm, worldwide consumer brand manager, Hewlett-Packard "Scott Davis has written a comprehensive guide for businesses interested in fully unleashing the power of their brands. His insights, analysis, and advice provide a road map for brand success." -- Don Fletcher, president, North America, Hallmark Cards, Inc. "Davis is a modern-day brand visionary. He proves the power of managing a brand as an asset. And teaches you how." -- Barry Krause, president, Publicis & Hal Riney, Chicago "Scott provides not only a host of practical tips to create and manage brands but also guidance on creating an organizational culture and measurement system to support the brand-building effort. I guarantee that your brand will benefit form the this book." -- David Aaker, E. T. Grether Professor of Marketing and Public Policy, Haas School of Business, University of California at Berkeley
Illustrated
Yes
Dewey Decimal
658.8/27
Intended Audience
Trade
Lc Classification Number
Hd69.B7d38 2002
Table of Content
Foreword--David A. Aaker Preface Acknowledgements Introduction: Overview of Brand Asset Management Phase One: Developing a Brand Vision 1. Step One: Elements of a Brand Vision Phase Two: Determining Your BrandPicture 2. Step Two: Determining Your Brand's Image 3. Step Three: Creating Your Brand's Contract 4. Step Four: Crafting a Brand-Based Customer Model Phase Three: Developing a Brand Asset Management Strategy 5. Step Five: Positioning Your Brand for Success 6. Step Six: Extending Your Brand 7. Step Seven: Communicating Your Brand's Positioning 8. Step Eight: Leveraging Your Brand to Maximize Channel Influence 9. Step Nine: Pricing Your Brand at a Premium Phase Four: Supporting a Brand Asset Management Culture 10. Step Ten: Measuring Your Return on Brand Investment (ROBI) 11. Step Eleven: Establishing a Brand-Based Culture About the Author Index
Item description from the seller
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- x***l- Feedback left by buyer.Past monthVerified purchaseI had a positive experience with this seller. I did receive an incorrect item in my package, but when I reached out to the seller about the problem, they responded in a timely manner and resolved the issue. Items were packaged in a bag but arrived in good condition as described. I am very happy with the condition of the books I received. Great value. I have already placed additional orders with this seller. Thank you!
- 4***e (48)- Feedback left by buyer.Past 6 monthsVerified purchaseHad issues with product, but seller was exceedingly graceful about the situation. The shipping speed & packaging was excellent. The value of product was expected for price, but description wasn’t quite accurate. With swift communication, the seller maneuvered the conversation in a very controlled way. Very professional! In all honesty, I will have no problem buying again from this seller. Thank you, SecondSalecom! I pray you continue to improve on your already good business practices.
- 5***t (1692)- Feedback left by buyer.Past monthVerified purchaseI must say from the very beginning of this transaction that everything went smooth. The seller gave me a good quality product for a great price that was brand new and appeared to be better than what was pictured. I plan on purchasing more products in the near future from this seller. The product was shipped and packaged with care and love. Magnificent communication and all of what I said makes this seller a great asset to the eBay community as well as the marketplace. This is why I came back.
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Seller feedback (7,398,609)
- x***l- Feedback left by buyer.Past monthVerified purchaseI had a positive experience with this seller. I did receive an incorrect item in my package, but when I reached out to the seller about the problem, they responded in a timely manner and resolved the issue. Items were packaged in a bag but arrived in good condition as described. I am very happy with the condition of the books I received. Great value. I have already placed additional orders with this seller. Thank you!
- 4***e (48)- Feedback left by buyer.Past 6 monthsVerified purchaseHad issues with product, but seller was exceedingly graceful about the situation. The shipping speed & packaging was excellent. The value of product was expected for price, but description wasn’t quite accurate. With swift communication, the seller maneuvered the conversation in a very controlled way. Very professional! In all honesty, I will have no problem buying again from this seller. Thank you, SecondSalecom! I pray you continue to improve on your already good business practices.
- 5***t (1692)- Feedback left by buyer.Past monthVerified purchaseI must say from the very beginning of this transaction that everything went smooth. The seller gave me a good quality product for a great price that was brand new and appeared to be better than what was pictured. I plan on purchasing more products in the near future from this seller. The product was shipped and packaged with care and love. Magnificent communication and all of what I said makes this seller a great asset to the eBay community as well as the marketplace. This is why I came back.