Principles of Marketing (17th Edition) - Hardcover By Kotler, Philip T - GOOD
US $10.72
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
Out of Stock27 sold
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eBay item number:256484373491
Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- Principles of Marketing (17th Edition)
- MPN
- Does not apply
- ISBN
- 9780134492513
- Subject Area
- Business & Economics
- Publication Name
- Principles of Marketing
- Publisher
- Pearson Education
- Item Length
- 3.9 in
- Subject
- Marketing / General
- Publication Year
- 2017
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 3.9 in
- Item Weight
- 3.5 Oz
- Item Width
- 3.9 in
- Number of Pages
- 736 Pages
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
013449251X
ISBN-13
9780134492513
eBay Product ID (ePID)
9038274459
Product Key Features
Number of Pages
736 Pages
Publication Name
Principles of Marketing
Language
English
Subject
Marketing / General
Publication Year
2017
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
3.9 in
Item Weight
3.5 Oz
Item Length
3.9 in
Item Width
3.9 in
Additional Product Features
Edition Number
17
Intended Audience
College Audience
LCCN
2016-022842
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Part 1: Defining Marketing and the Marketing Process 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Part 2: Understanding the Marketplace and Consumer Value 3. Analyzing the Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Consumer Markets and Buyer Behavior 6. Business Markets and Business Buyer Behavior Part 3: Designing a Customer Value--Driven Strategy and Mix 7. Customer Value--Driven Marketing Strategy: Creating Value for Target Customers 8. Products, Services, and Brands: Building Customer Value 9. Developing New Products and Managing the Product Life Cycle 10. Pricing: Understanding and Capturing Customer Value 11. Pricing Strategies: Additional Considerations 12. Marketing Channels: Delivering Customer Value 13. Retailing and Wholesaling 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy 15. Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct, Online, Social Media, and Mobile Marketing Part 4: Extending Marketing 18. Creating Competitive Advantage 19. The Global Marketplace 20. Sustainable Marketing: Social Responsibility and Ethics Appendix 1: Marketing Plan Appendix 2: Marketing by the Numbers Appendix 3: Careers in Marketing
Synopsis
For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing, For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab(tm) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing, For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab(tm) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
LC Classification Number
HF5415.K636 2018
Item description from the seller
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- x***l- Feedback left by buyer.Past monthVerified purchaseI had a positive experience with this seller. I did receive an incorrect item in my package, but when I reached out to the seller about the problem, they responded in a timely manner and resolved the issue. Items were packaged in a bag but arrived in good condition as described. I am very happy with the condition of the books I received. Great value. I have already placed additional orders with this seller. Thank you!
- 4***e (48)- Feedback left by buyer.Past 6 monthsVerified purchaseHad issues with product, but seller was exceedingly graceful about the situation. The shipping speed & packaging was excellent. The value of product was expected for price, but description wasn’t quite accurate. With swift communication, the seller maneuvered the conversation in a very controlled way. Very professional! In all honesty, I will have no problem buying again from this seller. Thank you, SecondSalecom! I pray you continue to improve on your already good business practices.
- 5***t (1692)- Feedback left by buyer.Past monthVerified purchaseI must say from the very beginning of this transaction that everything went smooth. The seller gave me a good quality product for a great price that was brand new and appeared to be better than what was pictured. I plan on purchasing more products in the near future from this seller. The product was shipped and packaged with care and love. Magnificent communication and all of what I said makes this seller a great asset to the eBay community as well as the marketplace. This is why I came back.
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Most relevant reviews
- Feb 09, 2025
Looked brand new and well cared for. ...
Verified purchase: YesCondition: Pre-OwnedSold by: sarahbsn
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Seller feedback (7,397,235)
This item (3)
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- o***t (62)- Feedback left by buyer.Past 6 monthsVerified purchaseAs described. Thank you!
- s***1 (661)- Feedback left by buyer.Past yearVerified purchaseGreat seller, fast shipping!
- b***1 (14)- Feedback left by buyer.Past yearVerified purchaseThank you!
- x***l- Feedback left by buyer.Past monthVerified purchaseI had a positive experience with this seller. I did receive an incorrect item in my package, but when I reached out to the seller about the problem, they responded in a timely manner and resolved the issue. Items were packaged in a bag but arrived in good condition as described. I am very happy with the condition of the books I received. Great value. I have already placed additional orders with this seller. Thank you!
- 4***e (48)- Feedback left by buyer.Past 6 monthsVerified purchaseHad issues with product, but seller was exceedingly graceful about the situation. The shipping speed & packaging was excellent. The value of product was expected for price, but description wasn’t quite accurate. With swift communication, the seller maneuvered the conversation in a very controlled way. Very professional! In all honesty, I will have no problem buying again from this seller. Thank you, SecondSalecom! I pray you continue to improve on your already good business practices.
- 5***t (1692)- Feedback left by buyer.Past monthVerified purchaseI must say from the very beginning of this transaction that everything went smooth. The seller gave me a good quality product for a great price that was brand new and appeared to be better than what was pictured. I plan on purchasing more products in the near future from this seller. The product was shipped and packaged with care and love. Magnificent communication and all of what I said makes this seller a great asset to the eBay community as well as the marketplace. This is why I came back.