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Ten Key Customer Insights: Unlocking the Mind of the Market - Hardcover - GOOD
US $4.16
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
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- Buy It NowTen Key Customer Insights: Unlocking the Mind of the Market - Hardcover - GOOD
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Located in: Montgomery, Illinois, United States
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Estimated between Sat, Aug 2 and Thu, Aug 7 to 94104
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eBay item number:256658641817
Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- Ten Key Customer Insights: Unlocking the Mind of the Market
- MPN
- Does not apply
- ISBN
- 9781587992063
- Subject Area
- Education, Business & Economics
- Publication Name
- Ten Key Customer Insights : Unlocking the Mind of the Market
- Publisher
- Cengage South-Western
- Item Length
- 9.1 in
- Subject
- Marketing / General, Personal Success, Marketing / Research, Teaching Methods & Materials / General
- Publication Year
- 2005
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.3 in
- Item Weight
- 21.2 Oz
- Item Width
- 6.3 in
- Number of Pages
- 272 Pages
About this product
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
158799206X
ISBN-13
9781587992063
eBay Product ID (ePID)
6038738577
Product Key Features
Number of Pages
272 Pages
Language
English
Publication Name
Ten Key Customer Insights : Unlocking the Mind of the Market
Publication Year
2005
Subject
Marketing / General, Personal Success, Marketing / Research, Teaching Methods & Materials / General
Type
Textbook
Subject Area
Education, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
21.2 Oz
Item Length
9.1 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2005-017708
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/343
Table Of Content
Introduction. 1. What macro trends are occurring among your customers? 2. What are customers unmet needs and how can you uncover them? 3. What are the emotional and rational reasons consumers purchase products in your category? 4. What customer segments exist and which segments represent the best targets? 5. What product perceptions do your target customers have and how can you best differentiate your products? 6. What product/service features are critical to customer purchase decisions? 7. What communication messages are most effective in persuading target customers to buy? 8. How price sensitive are your target customers? 9. How satisfied and loyal are your current customers? 10. Which new products will your target customers be buying in the future? Conclusions.
Synopsis
Develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of your target customers with CUSTOMER INSIGHTS: UNLOCKING THE MIND OF THE MARKET. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability., CUSTOMER INSIGHT will allow business professionals to develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of their target customers. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability. The author has successfully implemented programs to gain customer insight, as Marketing Research Director with the Adolph Coors Company in Golden, Colorado, and as Global Marketing Research Director at Abbott Laboratories in Chicago. The success of Abbott Laboratories has been documented in the best seller "Good to Great: Why Some Companies Make the Leap? and Others Don't," by Jim Collins. The author joined the Marketing faculty at the Kellogg School of Management in 2002.
LC Classification Number
HF5415.32.S33 2005
Item description from the seller
Seller feedback (7,721,996)
- 0***a (548)- Feedback left by buyer.Past monthVerified purchaseThis item arrived as described, fast and packaged very well . I only received half of my order on one day so I contacted the seller who and with fast and a great help. I received the rest of my order a few days later due to the carrier missing the third box in his vehicle. I am a very happy customer who has done business with in the past multiple time and will do business with again in the future. I trust and like this seller. You will be happy with the value and condition of your purchase.
- u***a (247)- Feedback left by buyer.Past monthVerified purchaseI have purchased from them many times. This time, and on occasion I have had an issue with the product, but the seller is graceful about correcting errors. They do a huge volume and sometimes have sent the wrong book or one of their multiples that does not match the description. With swift communication, the seller always resolves the issue. The shipping speed & packaging is excellent. I will continue buying from this seller!
- c***m (417)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 4 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 06 03, Tues, Received 06/07 Sat to Hawaii using free shipping; USPS Ground Mail, Hardcover Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
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Seller feedback (7,721,996)
- 0***a (548)- Feedback left by buyer.Past monthVerified purchaseThis item arrived as described, fast and packaged very well . I only received half of my order on one day so I contacted the seller who and with fast and a great help. I received the rest of my order a few days later due to the carrier missing the third box in his vehicle. I am a very happy customer who has done business with in the past multiple time and will do business with again in the future. I trust and like this seller. You will be happy with the value and condition of your purchase.
- u***a (247)- Feedback left by buyer.Past monthVerified purchaseI have purchased from them many times. This time, and on occasion I have had an issue with the product, but the seller is graceful about correcting errors. They do a huge volume and sometimes have sent the wrong book or one of their multiples that does not match the description. With swift communication, the seller always resolves the issue. The shipping speed & packaging is excellent. I will continue buying from this seller!
- c***m (417)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 4 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 06 03, Tues, Received 06/07 Sat to Hawaii using free shipping; USPS Ground Mail, Hardcover Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!