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Consumer Behavior Building Marketing Strategy, by Hawkins, 11th Edition Book
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“Very Good - Excellent. See Item Description and Photos for Details!!!”
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy It NowConsumer Behavior Building Marketing Strategy, by Hawkins, 11th Edition Book
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Located in: Belton, Texas, United States
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eBay item number:295537271622
Item specifics
- Condition
- Very Good
- Seller Notes
- “Very Good - Excellent. See Item Description and Photos for Details!!!”
- Educational Level
- Adult & Further Education
- Level
- Business
- ISBN
- 9780077294106
- Subject Area
- Business & Economics
- Publication Name
- Consumer Behavior : Building Marketing Strategy
- Publisher
- McGraw-Hill Higher Education
- Item Length
- 10.1 in
- Subject
- Marketing / General, Consumer Behavior
- Publication Year
- 2009
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.3 in
- Item Weight
- 56.7 Oz
- Item Width
- 8.7 in
- Number of Pages
- 832 Pages
About this product
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0077294106
ISBN-13
9780077294106
eBay Product ID (ePID)
70868562
Product Key Features
Number of Pages
832 Pages
Publication Name
Consumer Behavior : Building Marketing Strategy
Language
English
Publication Year
2009
Subject
Marketing / General, Consumer Behavior
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
56.7 Oz
Item Length
10.1 in
Item Width
8.7 in
Additional Product Features
Edition Number
11
Intended Audience
College Audience
Dewey Edition
23
Dewey Decimal
658.83420973
Synopsis
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. .
Item description from the seller
Seller feedback (1,829)
- s***c (735)- Feedback left by buyer.Past 6 monthsVerified purchaseCard was at a good value and in great shape as described. Packaging and shipping was reasonable and to really protect. Recommended seller.
- 3***3 (278)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat shipping time and well packaged. Item(s) came exactly as was described in the listing. Hope to do business with this A+ seller again. Thank you for a seamless transaction!
- 7***i (133)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller. Item as described! Quick shipping and well packaged. Would do business again!
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Seller feedback (1,829)
- s***c (735)- Feedback left by buyer.Past 6 monthsVerified purchaseCard was at a good value and in great shape as described. Packaging and shipping was reasonable and to really protect. Recommended seller.
- 3***3 (278)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat shipping time and well packaged. Item(s) came exactly as was described in the listing. Hope to do business with this A+ seller again. Thank you for a seamless transaction!
- 7***i (133)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller. Item as described! Quick shipping and well packaged. Would do business again!