Buyology: Truth and Lies About Why We Buy by Lindstrom, Martin
US $3.99US $3.99
Sun, May 04, 09:14 PMSun, May 04, 09:14 PM
Buyology: Truth and Lies About Why We Buy by Lindstrom, Martin
US $3.99
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
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Located in: Boston, Massachusetts, United States
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Item specifics
- Condition
- Narrative Type
- Nonfiction
- Intended Audience
- Adult
- Inscribed
- NO
- ISBN
- 9780385523882
- Book Title
- Buyology : Truth and Lies about Why We Buy
- Publisher
- Knopf Doubleday Publishing Group
- Item Length
- 8.5 in
- Publication Year
- 2008
- Format
- Hardcover
- Language
- English
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Consumer Behavior, General, Advertising & Promotion
- Item Weight
- 14 Oz
- Item Width
- 5.8 in
- Number of Pages
- 256 Pages
About this product
Product Identifiers
Publisher
Knopf Doubleday Publishing Group
ISBN-10
0385523882
ISBN-13
9780385523882
eBay Product ID (ePID)
64175104
Product Key Features
Book Title
Buyology : Truth and Lies about Why We Buy
Number of Pages
256 Pages
Language
English
Topic
Marketing / General, Consumer Behavior, General, Advertising & Promotion
Publication Year
2008
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
14 Oz
Item Length
8.5 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Trade
LCCN
2008-006057
Reviews
Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully." - Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author ofYOU -The Owner's Manual "Move overTipping PointandMade to Stickbecause there's a new book in town:Buyology. This book lights the way for smart marketers and entrepreneurs." -Guy Kawasaki, Author ofThe Art of the Start "Martin Lindstrom is one of branding's most original thinkers" -Robert A. Eckert, CEO & Chairman, Mattel, Inc. "Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign." -Ori Brafman, author of the bestselling book, Sway "Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom's brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light." -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!" -Andrew Robertson, CEO & President, BBDO Worldwide From the Hardcover edition., "A page-turner" -Newsweek "Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products." -Time Magazine " Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." -Fast Company "Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience" -The Washington Post "...brings together a great many strands of research to build a fascinating case. The writing is snappy and the book's a page turner"- -BBC Focus Magazine. "Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully." - Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author ofYOU -The Owner's Manual "Move overTipping PointandMade to Stickbecause there's a new book in town:Buyology. This book lights the way for smart marketers and entrepreneurs." -Guy Kawasaki, Author ofThe Art of the Start "Martin Lindstrom is one of branding's most original thinkers" -Robert A. Eckert, CEO & Chairman, Mattel, Inc. "Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign." -Ori Brafman, author of the bestselling book, Sway "Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom's brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light." -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!" -Andrew Robertson, CEO & President, BBDO Worldwide Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience From the Hardcover edition., "A page-turner" -Newsweek " Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." -Fast Company "Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience" -The Washington Post "Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind" -The Sunday Times(UK) "Shatters conventional wisdom" - CNBC "...brings together a great many strands of research to build a fascinating case. The writing is snappy and the book's a page turner" -BBC Focus Magazine "Lindstrom's research should be of interest to any company launching a new product or brand" -USA Today "Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products." -Time "When someone tells you that a book is a "page-turner," you probably think of the latest top-list best-seller. Now you'll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. "Buyology" is definitely money well-spent." -The Eagle Tribune "Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully." - Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author ofYOU -The Owner's Manual "Move overTipping PointandMade to Stickbecause there's a new book in town:Buyology. This book lights the way for smart marketers and entrepreneurs." -Guy Kawasaki, Author ofThe Art of the Start "Martin Lindstrom is one of branding's most original thinkers" -Robert A. Eckert, CEO & Chairman, Mattel, Inc. "Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign." -Ori Brafman, author of the bestselling book, Sway "Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom's brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light." -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!" -Andrew Robertson, CEO & President, BBDO Worldwide Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience From the Hardcover edition., "Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers percieve logos, ads, commercials, brands, and products." -Time Magazine Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully." - Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author ofYOU -The Owner's Manual "Move overTipping PointandMade to Stickbecause there's a new book in town:Buyology. This book lights the way for smart marketers and entrepreneurs." -Guy Kawasaki, Author ofThe Art of the Start "Martin Lindstrom is one of branding's most original thinkers" -Robert A. Eckert, CEO & Chairman, Mattel, Inc. "Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign." -Ori Brafman, author of the bestselling book, Sway "Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom's brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light." -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!" -Andrew Robertson, CEO & President, BBDO Worldwide From the Hardcover edition., "Why do rational people act irrationally? Written like a fast-paced detective novel,Buyologyunveils what neuromarketers know about our decision-making so we can buy and sell more insightfully." - Dr. Mehmet C. Oz, Professor of Surgery, Columbia University, and author ofYOU -The Owner's Manual "Move overTipping PointandMade to Stickbecause there's a new book in town:Buyology. This book lights the way for smart marketers and entrepreneurs." -Guy Kawasaki, author ofThe Art of the Start "Martin Lindstrom is one of branding's most original thinkers." -Robert A. Eckert, CEO and Chairman, Mattel, Inc. "Full of intriguing stories on how the brain, brands, and emotions drive consumer choice. Martin Lindstrom's brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision- making. One reading of this book and you will look at consumer and producer behavior in an entirely new light." -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!" -Andrew Robertson, CEO and President, BBDO Worldwide
Dewey Edition
22
Dewey Decimal
658.8/34
Synopsis
Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? The fact is, nearly everything companies think they know about why we buy is completely wrong. In BUYOLOGY, marketing guru Martin Lindstrom draws on a three-year cutting-edge brain-scan study of more than two-thousand people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates our interest in a product and compels us to buy. In the bestselling tradition of The Tipping Point, BUYOLOGY is packed with entertaining stories about how we react to such well-known products and companies as Marlboro, Calvin Klein, Ford, American Idol, and Tiffany. A fascinating tour into the mind of today's consumer, Lindstrom's revelations about what drives the choices we make will captivate anyone who's been seduced--or turned off--by marketers relentless efforts to win our loyalty, our money, and our minds.
LC Classification Number
HF5415.12615.L56
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- r***7 (815)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic Seller. Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Thank you so much.Motocross (Action Sports) by (#126762130007)
- c***c (489)- Feedback left by buyer.Past 6 monthsVerified purchaseBook was as described (condition - very good) and received in a timely manner. Happy with the price/deal! Seller provided good communications and tracking number. Packaging could have been better; 3 hardback books shipped in plastic bag mailer that arrived with a good-sized tear in it. Thankfully none of the books were damaged or lost. Will certainly consider future purchases from this seller!The Enemy Within by Bond, Larry, Larkin, Patrick (#306128993957)
- 8***3 (704)- Feedback left by buyer.Past 6 monthsVerified purchaseListing said "with charm" but no charm included but I'm okay with that; the book is in Very Good condition as stated in listing; no damage to pages nor markings on pages; well packaged for its protection from mailing damage; received earlier than expected; good Seller; would buy from again. Want to note that a separate package came from this Seller with a different book inside that I did not order nor was I charged for it. I tried to contact the seller, but there is no way to do so.
Product ratings and reviews
Most relevant reviews
- Oct 02, 2017
Buyology is the ultimate marketing book! It will open your eyes and explain why we are tricked into purchasing things we normally wouldn't.
Verified purchase: YesCondition: Pre-OwnedSold by: jensonbooksinc
- Jun 02, 2020
Thank you
Verified purchase: YesCondition: Pre-OwnedSold by: dillonj7188
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Seller feedback (467,292)
- r***7 (815)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic Seller. Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Thank you so much.Motocross (Action Sports) by (#126762130007)
- c***c (489)- Feedback left by buyer.Past 6 monthsVerified purchaseBook was as described (condition - very good) and received in a timely manner. Happy with the price/deal! Seller provided good communications and tracking number. Packaging could have been better; 3 hardback books shipped in plastic bag mailer that arrived with a good-sized tear in it. Thankfully none of the books were damaged or lost. Will certainly consider future purchases from this seller!The Enemy Within by Bond, Larry, Larkin, Patrick (#306128993957)
- 8***3 (704)- Feedback left by buyer.Past 6 monthsVerified purchaseListing said "with charm" but no charm included but I'm okay with that; the book is in Very Good condition as stated in listing; no damage to pages nor markings on pages; well packaged for its protection from mailing damage; received earlier than expected; good Seller; would buy from again. Want to note that a separate package came from this Seller with a different book inside that I did not order nor was I charged for it. I tried to contact the seller, but there is no way to do so.