Marketing Management by Kevin Lane Keller and Philip Kotler (2015)
US $32.99
or Best Offer
Condition:
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See the seller’s listing for full details and description of any imperfections.
- Buy It NowMarketing Management by Kevin Lane Keller and Philip Kotler (2015)
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
US $7.63 USPS Media MailTM.
Located in: Houston, Texas, United States
Delivery:
Estimated between Mon, Jun 9 and Sat, Jun 14 to 94104
Returns:
Seller does not accept returns.
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:303947971627
Item specifics
- Condition
- Narrative Type
- Nonfiction
- Subject
- Business & Economics
- ISBN
- 9781292092621
- Book Title
- Marketing Management, Global Edition
- Publisher
- Pearson Education, The Limited
- Item Length
- 10.8 in
- Edition
- 15
- Publication Year
- 2015
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.2 in
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Weight
- 57.1 Oz
- Item Width
- 8.3 in
- Number of Pages
- 832 Pages
About this product
Product Identifiers
Publisher
Pearson Education, The Limited
ISBN-10
1292092629
ISBN-13
9781292092621
eBay Product ID (ePID)
240080750
Product Key Features
Edition
15
Book Title
Marketing Management, Global Edition
Number of Pages
832 Pages
Language
English
Publication Year
2015
Topic
Marketing / General
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.2 in
Item Weight
57.1 Oz
Item Length
10.8 in
Item Width
8.3 in
Additional Product Features
Dewey Edition
23
Dewey Decimal
658.8
Table Of Content
Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Addressing Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Managing a Holistic Marketing Organization for the Long Run
Synopsis
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice., NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802."""For undergraduate and graduate courses in marketing management. " The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices."Marketing Management" is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab(TM)MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts., For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092737) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.My Marketing Lab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
LC Classification Number
HF5415.13.K64 2016
Item description from the seller
Seller feedback (395)
- t***a (57)- Feedback left by buyer.Past 6 monthsVerified purchaseAll I can say about this seller is they far exceeded my expectations. The quality and value of the product are top-notch, and the shipping was fast and secure. Packaging was outstanding as well as the description of the product. Communication throughout the process was excellent as well. Highly recommend!Ugg Gold Short Sparkles Sequin Sherpa Lined Boots | S/N 3161 | Womans 7 (#305969101277)
- e***e (279)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat Value , attentive and well mannered seller with good communication skills . Item shipped in sturdy box with care. I would add more packing materials myself - but I’m not gonna backseat drive operations of clothing booth:) my wife is happy with Rare Find Shoes :):):):):):) A++++++
- g***d (113)- Feedback left by buyer.Past 6 monthsVerified purchaseItem was shipped quickly, arrived extremely well packaged, and was exactly as described in the ad. Highly recommend this seller.
More to explore :
- Marketing Textbooks,
- Marketing Paperback Textbooks,
- Marketing Textbooks in English,
- Marketing Textbook Textbooks,
- Marketing Hardcover Textbooks,
- Marketing Nonfiction Hardcovers Books,
- Marketing Nonfiction Fiction & Nonfiction Books,
- Management Textbook Textbooks,
- Nonfiction Books Fiction & Management Techniques,
- Fiction & Philip K. Dick Books