The Imagination Machine: How to Spark New Ideas and Create Your Company's Future

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For over half a century, Goodwill of Colorado has been dedicated to breaking the financial, physical, intellectual and social barriers that keep individuals from leading independent and purpose-filled ...
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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9781647820862
Book Title
Imagination Machine : How to Spark New Ideas and Create Your Company's Future
Publisher
Harvard Business Review Press
Item Length
7.5 in
Publication Year
2021
Format
Trade Paperback
Language
English
Illustrator
Yes
Author
Martin Reeves, Jack Fuller
Genre
Psychology, Business & Economics
Topic
Decision-Making & Problem Solving, General, New Business Enterprises, Strategic Planning
Item Weight
0 Oz
Item Width
9.5 in
Number of Pages
224 Pages

About this product

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
1647820863
ISBN-13
9781647820862
eBay Product ID (ePID)
16050377162

Product Key Features

Book Title
Imagination Machine : How to Spark New Ideas and Create Your Company's Future
Number of Pages
224 Pages
Language
English
Publication Year
2021
Topic
Decision-Making & Problem Solving, General, New Business Enterprises, Strategic Planning
Illustrator
Yes
Genre
Psychology, Business & Economics
Author
Martin Reeves, Jack Fuller
Format
Trade Paperback

Dimensions

Item Weight
0 Oz
Item Length
7.5 in
Item Width
9.5 in

Additional Product Features

Intended Audience
Trade
LCCN
2020-047906
Dewey Edition
23
Reviews
Advance Praise for The Imagination Machine : "We may not all be artists, but it's high time we started thinking like them. If you want to escape the tyranny of metrics and incrementalism, and if you're serious about confronting uncertainty with courage and creativity, this book is a great place to start." Margaret Heffernan, author, Uncharted "In today's business environment, the capacity to move beyond cookie-cutter models and copies of what others are doing is critical. That requires putting known things together in unforeseen ways; the ability to wonder, to get inspired when things fail or don't work; and to see surprises as sources of ideas. This book fills an important gap in our knowledge about how to systematically apply imagination, creativity, and learning to business strategy." Jorgen Vig Knudstorp, Executive Chairman, LEGO Brand Group; former President and CEO, LEGO Group "This book captures essential concepts of nurturing imagination as a sustainable organizational capability. Let's all ask active, open questionsand stay hopeful, as the book suggests." Kai-Fu Lee, Chairman and CEO, Sinovation Ventures "Creativity and imagination have increasingly become the key sources of outsized business success. Yet creativity and imagination aren't taught in most business schools, they're not encouraged in most business cultures, and they tend to be stifled by most popular management processes. Reeves and Fuller have written a delightful exploration of the imagination in business that should be read by any leader aiming for long-term success." Alan Murray, CEO, Fortune Media
TitleLeading
The
Dewey Decimal
153.35
Synopsis
A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever--to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organisations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process--again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation--especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalise this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal., A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever--to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process--again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation--especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
LC Classification Number
BF411.R44 2021

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