Summary of Blue Ocean Strategy: by W. Chan Kim and Renée A. Mauborgne - Inc...

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Last updated on May 14, 2025 12:08:11 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Release Year
2016
Book Title
Summary of Blue Ocean Strategy: by W. Chan Kim and Renée A. M...
ISBN
9781683784364
Publication Year
2016
Type
Textbook
Format
Trade Paperback
Language
English
Subject Area
Business & Economics
Publication Name
Summary of Blue Ocean Strategy : by W. Chan Kim and Renée A. Mauborgne
Educational Level
Adult & Further Education
Author
Instaread Summaries Staff
Publisher
Idb
Subject
General

About this product

Product Identifiers

Publisher
Idb
ISBN-10
1683784367
ISBN-13
9781683784364
eBay Product ID (ePID)
228749737

Product Key Features

Publication Year
2016
Subject
General
Educational Level
Adult & Further Education
Publication Name
Summary of Blue Ocean Strategy : by W. Chan Kim and Renée A. Mauborgne
Language
English
Type
Textbook
Author
Instaread Summaries Staff
Subject Area
Business & Economics
Format
Trade Paperback

Additional Product Features

Intended Audience
Adult Education
Synopsis
Summary of Blue Ocean Strategy by W. Chan Kim and Ren e A. Mauborgne - Includes Analysis Preview Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A "blue ocean" business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business' core industry. The term "blue ocean" is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and Ren e A. Mauborgne - Includes Analysis Overview of the Book Important People Key Takeaways Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

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