Social Media Marketing by Tracy L. Tuten (2021, Trade Paperback)

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Social Media Marketing by Tracy L. Tuten (2021, Trade Paperback)

About this product

Product Identifiers

PublisherSAGE Publications, The Limited
ISBN-101529731984
ISBN-139781529731989
eBay Product ID (ePID)23050106448

Product Key Features

Number of Pages488 Pages
Publication NameSocial Media Marketing
LanguageEnglish
SubjectMarketing / General, Web / Social Media, E-Commerce / Internet Marketing
Publication Year2021
TypeTextbook
AuthorTracy L. Tuten
Subject AreaComputers, Business & Economics
FormatTrade Paperback

Dimensions

Item Height1 in
Item Weight36.1 Oz
Item Length9.8 in
Item Width7.4 in

Additional Product Features

Edition Number4
Intended AudienceCollege Audience
Dewey Edition23
IllustratedYes
Dewey Decimal658.8/72
Table Of ContentPart One: Foundations of Social Media MarketingChapter 1: The Social Media EnvironmentChapter 2: Social ConsumersChapter 3: Network Structure and Group Influences in Social MediaPart Two: Social Media Marketing Strategy and PlanningChapter 4: Social Media Marketing StrategyChapter 5: Tactical Planning and ExecutionPart Three: The Four Zones of Social MediaChapter 6: Social CommunityChapter 7: Social PublishingChapter 8: Social EntertainmentChapter 9: Social CommercePart Four: Social Media Data Management and MeasurementChapter 10: Social Media AnalyticsChapter 11: Social Media MetricsPart Five: Social Media Marketing in PracticeThe Case Zone
Synopsis**Winner of the TAA 2017 Textbook Excellence Award** " Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the Case Zone, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing., A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing., **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing., **Winner of the TAA 2017 Textbook Excellence Award**"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."TAA Judges PanelThe market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.11 new case studies have been added to the Case Zone, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.A must-have text for those studying social media marketing.
LC Classification NumberHF5415.I265

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