Es el Branding una Ventaja Competitiva?: Medicin, relacin y efecto. Caso en Estu
GBP 36.99
ApproximatelyUS $50.74
Condition:
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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GBP 7.20 (approx US $9.88) Standard Int'l Postage.
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Located in: Rossendale, United Kingdom
Delivery:
Estimated between Fri, Jul 11 and Tue, Jul 22 to 94104
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eBay item number:364409933680
Item specifics
- Condition
- Book Title
- Es el Branding una Ventaja Competitiva?: Medicin, relacin y efect
- Genre
- BUSINESS & ECONOMICS
- ISBN
- 9786139088027
About this product
Product Information
El libro refleja la evolucion del pensamiento del Branding (marca, identidad, imagen y valor) y el desarrollo de la Ventaja Competitiva Interna de una organizacion planteado por diferentes autores a lo largo de los anos. Ademas, se incluye una investigacion realizada a una empresa portuaria, con la finalidad de mediar la relacion existente entre ambas variables y responder a la pregunta planteada ?es el Branding una Ventaja Competitiva? Para contestar lo anterior, se realizo un analisis teorico de ambas variables, a partir de esto se otorgo una base concluyente obteniendo resultados que son capaces de ser contrastados empiricamente, esto mediante la aplicacion de un instrumento de medicion formulado de acuerdo a la teoria recopilada en los dos primeros capitulos del presente libro y validado por el estudio(encuesta). La investigacion empirica, fue aplicada a una compania ubicada en la Region del Biobio, Chile, presentando resultados sorprendentes. Este material, se considera en una lectura esencial para los investigadores, educadores y estudiantes comprometidos con la gestion empresarial y administracion estrategica que quieran satisfacer su curiosidad con datos cuantitativos.
Product Identifiers
Publisher
Editorial Academica Espanola
ISBN-13
9786139088027
eBay Product ID (ePID)
12046678006
Product Key Features
Subject
Management
Publication Year
2018
Number of Pages
224 Pages
Publication Name
? Es El Branding Una Ventaja Competitiva?
Language
Spanish
Type
Textbook
Format
Paperback
Dimensions
Item Height
229 mm
Item Weight
336 g
Item Width
152 mm
Additional Product Features
Item description from the seller
Seller business information
VAT number: GB 901578627
Seller feedback (2,968,812)
- e***- (448)- Feedback left by buyer.Past 6 monthsVerified purchaseThis book is exactly as described and is like new. I'm really pleased with it and the price I paid which very low and exceptional value for money. The book was securely packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt. I have bought from this seller a few times and everything has always met or exceeded my expectations. A very positive experience buying from this seller. 🌟🌟🌟🌟🌟
- a***a (108)- Feedback left by buyer.Past 6 monthsVerified purchaseThis book is exactly as described and in excellent condition. I'm really pleased with the quality and the price I paid which very low and exceptional value for money. The book was very well packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt response. I have bought from this seller a few times and everything has always met or exceeded my expectations.
- m***l (155)- Feedback left by buyer.Past 6 monthsVerified purchaseExceptional service from a very reliable seller. They were offering a long-out-of-print book at a very reasonable price. On checkout I was given a 10% discount code; the book was dispatched with free postage, followed by an email advising they were giving a refund because they considered the book was not in as good a condition as advertised. The book arrived two days later, well-packaged and in great condition too. Thank you WeBuyBooks, I’m happy to recommend such exemplary service.The Painted Bird (Kosinski, Jerzy) - Kosinski, Jerzy (#365417334987)
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