Es el Branding una Ventaja Competitiva?: Medicin, relacin y efecto. Caso en Estu

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eBay item number:364409933680
Last updated on Jun 26, 2025 14:03:52 PDTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Book Title
Es el Branding una Ventaja Competitiva?: Medicin, relacin y efect
Genre
BUSINESS & ECONOMICS
ISBN
9786139088027

About this product

Product Information

El libro refleja la evolucion del pensamiento del Branding (marca, identidad, imagen y valor) y el desarrollo de la Ventaja Competitiva Interna de una organizacion planteado por diferentes autores a lo largo de los anos. Ademas, se incluye una investigacion realizada a una empresa portuaria, con la finalidad de mediar la relacion existente entre ambas variables y responder a la pregunta planteada ?es el Branding una Ventaja Competitiva? Para contestar lo anterior, se realizo un analisis teorico de ambas variables, a partir de esto se otorgo una base concluyente obteniendo resultados que son capaces de ser contrastados empiricamente, esto mediante la aplicacion de un instrumento de medicion formulado de acuerdo a la teoria recopilada en los dos primeros capitulos del presente libro y validado por el estudio(encuesta). La investigacion empirica, fue aplicada a una compania ubicada en la Region del Biobio, Chile, presentando resultados sorprendentes. Este material, se considera en una lectura esencial para los investigadores, educadores y estudiantes comprometidos con la gestion empresarial y administracion estrategica que quieran satisfacer su curiosidad con datos cuantitativos.

Product Identifiers

Publisher
Editorial Academica Espanola
ISBN-13
9786139088027
eBay Product ID (ePID)
12046678006

Product Key Features

Subject
Management
Publication Year
2018
Number of Pages
224 Pages
Publication Name
? Es El Branding Una Ventaja Competitiva?
Language
Spanish
Type
Textbook
Author
Nadia Jacqueline San Martin Neira, Karina Krausse M
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
336 g
Item Width
152 mm

Additional Product Features

Title_Author
Nadia Jacqueline San Martin Neira, Karina Krausse M

Item description from the seller

Seller business information

VAT number: GB 901578627
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WeBuyBooks

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    This book is exactly as described and is like new. I'm really pleased with it and the price I paid which very low and exceptional value for money. The book was securely packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt. I have bought from this seller a few times and everything has always met or exceeded my expectations. A very positive experience buying from this seller. 🌟🌟🌟🌟🌟
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    This book is exactly as described and in excellent condition. I'm really pleased with the quality and the price I paid which very low and exceptional value for money. The book was very well packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt response. I have bought from this seller a few times and everything has always met or exceeded my expectations.
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    Exceptional service from a very reliable seller. They were offering a long-out-of-print book at a very reasonable price. On checkout I was given a 10% discount code; the book was dispatched with free postage, followed by an email advising they were giving a refund because they considered the book was not in as good a condition as advertised. The book arrived two days later, well-packaged and in great condition too. Thank you WeBuyBooks, I’m happy to recommend such exemplary service.
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