Optimizing AdWords: A Guide to Using, Mastering, and Maximizing Google AdWords b
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Item specifics
- Condition
- ISBN-13
- 9781138948587
- Book Title
- Optimizing AdWords
- ISBN
- 9781138948587
- Subject Area
- Computers, Language Arts & Disciplines, Business & Economics
- Publication Name
- Optimizing Adwords : a Guide to Using, Mastering, and Maximizing Google Adwords
- Publisher
- Routledge
- Item Length
- 9 in
- Subject
- Marketing / General, Communication Studies, E-Commerce / Internet Marketing, Web / Search Engines, Advertising & Promotion
- Publication Year
- 2016
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8 in
- Item Weight
- 18.4 Oz
- Item Width
- 6.3 in
- Number of Pages
- 358 Pages
About this product
Product Identifiers
Publisher
Routledge
ISBN-10
1138948586
ISBN-13
9781138948587
eBay Product ID (ePID)
219161355
Product Key Features
Number of Pages
358 Pages
Publication Name
Optimizing Adwords : a Guide to Using, Mastering, and Maximizing Google Adwords
Language
English
Subject
Marketing / General, Communication Studies, E-Commerce / Internet Marketing, Web / Search Engines, Advertising & Promotion
Publication Year
2016
Type
Textbook
Subject Area
Computers, Language Arts & Disciplines, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
18.4 Oz
Item Length
9 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2015-027895
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.872
Table Of Content
Preface Introduction What AdWords Offers How AdWords Works Key Concepts of Ads Getting Started Setting Up, Monitoring and Growing Your Search Network Campaigns Setting Up, Monitoring and Growing Your Display Network Campaigns Tools & Reports Glossary Index
Synopsis
Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients' products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters 1 through 4 cover the basics, while the rest serve as a reference readers can come back to in building and growing campaigns. Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords.
LC Classification Number
HF6146.I58M55 2015
Item description from the seller
Seller feedback (1,052,550)
- 6***i (875)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book arrived faster than advertised and came in flawless condition since it was so well packed. The price was great and so was the seller's customer service when I contacted them with a question. I would not hesitate to buy from this seller again!
- y***0 (350)- Feedback left by buyer.Past 6 monthsVerified purchaseA+++++++seller they gave me a great price and shipped it out immediately and communicated friendly. Shipping was fast and when it arrived it was packaged thoughtfully. The book is brand new and exactly as described. I have come to exect high quality books from them as they are always brand new. I definitely recommend this seller to anyone who wants beautiful books at a great price. Thank you for a great transaction.
- l***r (1008)- Feedback left by buyer.Past 6 monthsVerified purchaseA Plus Seller: Transaction Good. Tested Good. Packaged Good. Better than described. Shipping reasonable time. Value contents of book: A Plus. True Life story. From one Autistic person to an other. Right on the money. Jesus Does Talk to People today. Are you listening with a Facilitator and the Spirit guiding, leading, asking Questions? I would not have believed it, until I read it. I have seen it in action. Life Change! Extremely Valuable.What's Wrong With Me?: A Journey of Emotional Healing in a Broken World by Royce (#387327170799)
Seller feedback (1,052,550)
- 6***i (875)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book arrived faster than advertised and came in flawless condition since it was so well packed. The price was great and so was the seller's customer service when I contacted them with a question. I would not hesitate to buy from this seller again!
- y***0 (350)- Feedback left by buyer.Past 6 monthsVerified purchaseA+++++++seller they gave me a great price and shipped it out immediately and communicated friendly. Shipping was fast and when it arrived it was packaged thoughtfully. The book is brand new and exactly as described. I have come to exect high quality books from them as they are always brand new. I definitely recommend this seller to anyone who wants beautiful books at a great price. Thank you for a great transaction.
- l***r (1008)- Feedback left by buyer.Past 6 monthsVerified purchaseA Plus Seller: Transaction Good. Tested Good. Packaged Good. Better than described. Shipping reasonable time. Value contents of book: A Plus. True Life story. From one Autistic person to an other. Right on the money. Jesus Does Talk to People today. Are you listening with a Facilitator and the Spirit guiding, leading, asking Questions? I would not have believed it, until I read it. I have seen it in action. Life Change! Extremely Valuable.What's Wrong With Me?: A Journey of Emotional Healing in a Broken World by Royce (#387327170799)