Dominik Nosner Sponsorship Culture in the German University Popular (Paperback)
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Item specifics
- Condition
- Book Title
- Sponsorship Culture in the German University Popular Music Festiv
- Title
- Sponsorship Culture in the German University Popular Music Festiv
- EAN
- 9783837665789
- ISBN
- 9783837665789
- Genre
- Business & Finance
- Topic
- Music Dance & Theatre
- Release Year
- 2023
- Release Date
- 02/13/2023
- Country/Region of Manufacture
- DE
- Item Weight
- 369g
- Subject Area
- Music, Business & Economics
- Publication Name
- Sponsorship Culture in the German University Popular Music Festival Market
- Publisher
- Transcript Verlag
- Item Length
- 0.9 in
- Subject
- History & Criticism, Business Aspects, Management
- Publication Year
- 2023
- Series
- Transdisciplinary Studies in Popular Culture Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.1 in
- Item Width
- 0.6 in
- Number of Pages
- 260 Pages
About this product
Product Identifiers
Publisher
Transcript Verlag
ISBN-10
383766578X
ISBN-13
9783837665789
eBay Product ID (ePID)
10058380942
Product Key Features
Number of Pages
260 Pages
Language
English
Publication Name
Sponsorship Culture in the German University Popular Music Festival Market
Publication Year
2023
Subject
History & Criticism, Business Aspects, Management
Type
Textbook
Subject Area
Music, Business & Economics
Series
Transdisciplinary Studies in Popular Culture Ser.
Format
Trade Paperback
Dimensions
Item Height
0.1 in
Item Length
0.9 in
Item Width
0.6 in
Additional Product Features
Intended Audience
Scholarly & Professional
Table Of Content
Frontmatter 1 Contents 5 Introduction 7 Theoretical Perspective One: Sociodemographic Induced Challenges 17 Theoretical Perspective Two: Eventization 31 Theoretical Perspective Three: (Live) Popular Music (Cultures) 47 Theoretical Perspective Four: Reality Model(s) and Cultural Program(s) 71 Theoretical Perspectives Summary 97 Operationalization and Methodological Approach 101 Study One: Qualitative Exploratory Interviews / Organizer and Sponsors 107 Study Two: Focus Group Interviews / Audience 149 Study Three: Quantitative Surveys / Audience 163 Overall Discussion 223 Additional Chapter: COVID-19 237 References 239
Synopsis
Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study., Dominik Nösner examines sponsorship culture, and the interrelations between sponsors and audience with an emphasis on university popular music festivals.
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- -***d (401)- Feedback left by buyer.Past 6 monthsVerified purchaseMy order arrived today, very well packaged and delivered to my front door. I thank you for the quick shipping response, great customer service, open line of communication, for having what I was looking for, for your business and for doing business with me. I saved you as a seller for possible future purchases. Quality is perfect, condition is brand new, a good value for your money and appearance is as described. Have yourself a very blessed day and upcoming week.
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- 5***5 (330)- Feedback left by buyer.Past 6 monthsVerified purchaseThe CD was brand new as advertised and was nicely packaged for shipment. It arrived in pristine condition. It actually arrived ahead of scheduled. I had great communication with the seller. This is a really hard to find disc and I appreciate being able to purchase it at good price. I couldn’t be happier with this transaction. This is very trustworthy seller. A++++The Tubes Best of the Tubes (CD) (#405457012529)
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Seller feedback (519,300)
- -***d (401)- Feedback left by buyer.Past 6 monthsVerified purchaseMy order arrived today, very well packaged and delivered to my front door. I thank you for the quick shipping response, great customer service, open line of communication, for having what I was looking for, for your business and for doing business with me. I saved you as a seller for possible future purchases. Quality is perfect, condition is brand new, a good value for your money and appearance is as described. Have yourself a very blessed day and upcoming week.
- a***a (3)- Feedback left by buyer.Past 6 monthsVerified purchasePrompt notifications, vendor did a fantastic and professional job packaging, shipping, and notifying about the item's status. The received item (vinyl records) was exactly of the quality and condition, described (photos matched the received item's description and appearance). I had a very positive customer experience, which added to the item's value, and which I really appreciated. 10/10, would do business again with rarewaves-usa through Ebay!
- 5***5 (330)- Feedback left by buyer.Past 6 monthsVerified purchaseThe CD was brand new as advertised and was nicely packaged for shipment. It arrived in pristine condition. It actually arrived ahead of scheduled. I had great communication with the seller. This is a really hard to find disc and I appreciate being able to purchase it at good price. I couldn’t be happier with this transaction. This is very trustworthy seller. A++++The Tubes Best of the Tubes (CD) (#405457012529)