Search Engine Optimization for Dummies by Peter Kent NEW
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- Buy It NowSearch Engine Optimization for Dummies by Peter Kent NEW
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Item specifics
- Condition
- Binding
- Paperback
- Product Group
- Book
- Book Series
- For Dummies
- Topic
- Engineering
- Weight
- 1.2 lbs
- Subject
- Web / General, Web / Search Engines
- IsTextBook
- Yes
- ISBN
- 9780764567582
- Subject Area
- Computers
- Publication Name
- Search Engine Optimization for Dummies
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.2 in
- Publication Year
- 2004
- Series
- For Dummies Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8 in
- Item Weight
- 19.2 Oz
- Item Width
- 7.3 in
- Number of Pages
- 384 Pages
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0764567586
ISBN-13
9780764567582
eBay Product ID (ePID)
30222840
Product Key Features
Number of Pages
384 Pages
Language
English
Publication Name
Search Engine Optimization for Dummies
Publication Year
2004
Subject
Web / General, Web / Search Engines
Type
Textbook
Subject Area
Computers
Series
For Dummies Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
19.2 Oz
Item Length
9.2 in
Item Width
7.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2004-101970
Reviews
"...required reading for anyone with a presence on the internet...better than the rest...might be the best investment you ever make..." ( ITWales.com , August 2004) "..money well spent if you're serious about boosting your web potential..." (4 stars...)" ( Internet Works , October 2004)
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
025.04
Table Of Content
Introduction. Part I: Search Engine Basics. Chapter 1: Surveying the Search Engine Landscape. Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover. Chapter 3: Making Your Site Useful and Telling People about It. Chapter 4: Picking Powerful Keywords. Part II: Building Search-Engine-Friendly Sites. Chapter 5: Creating Pages That Search Engines Love. Chapter 6: Avoiding Things That Search Engines Hate. Chapter 7: Dirty Deeds - Facing the Consequences. Chapter 8: Bulking Up Your Site - Complete with Content. Part III: Adding Your Site to the Indexes and Directories. Chapter 9: Getting Your Pages into the Search Engines. Chapter 10: Submitting to the Directories. Chapter 11: Buried Treasure - More Great Places to Submit Your Site. Part IV: After You've Submitted. Chapter 12: Using Link Popularity to Boost Your Position. Chapter 13: Finding Sites to Link to Yours. Chapter 14: Using the Shopping Directories and Retailers. Chapter 15: Pay Per Click - Overture, Google AdWords, and More. Part V: The Part of Tens. Chapter 16: Ten-Plus Ways to Keep Up-to-Date and Track Down the Details. Chapter 17: Ten Myths and Mistakes. Chapter 18: Ten-Plus Useful Tools for Search Engine Optimization. Part VI: Appendix. Appendix: Staying Out of Copyright Jail. Index.
Synopsis
Build sites search engines love, and see your business boomFind out how to make your site pop to the top when the search is onSearch engines, search directories, search systems - it's enough to make you search for antacids! Well, relax - this book not only tells you which is which, it gives you the inside track on which ones to impress. Find out about pay-per-click search engine advertising, what your site needs to lure search engines, how and where to register, and more.The Dummies WayExplanations in plain English'Get in, get out' informationIcons and other navigational aidsTear-out cheat sheetTop ten listsA dash of humor and funDiscover how to:Choose powerful keywords for your pagesIncrease visibility in search enginesAvoid penaltiesEncourage other sites to link to yoursTrack your hitsUse pay-per-click advertising productively, Search Engine Optimization For Dummies shows readers how to create Web sites that rank at the top of the search engines and have high traffic volume. The book explains how to build search-engine friendly sites by creating pages that search engines love, avoid and work around site problems, and analyze and select keywords., "If we build it, they will come." Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you're an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on: Spiders--not the yucky kind, but the software that grabs Web pages, and then, reads and indexes the information Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems The eight search systems you really need to impress and how to get your pages into them Keywords and how to choose them strategically and use them often Submitting to the directories, including the biggies (Yahoo Directory and the Open Director Project) and second-tier directories Using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, Search Engine Optimization For Dummies helps you build a search engine- friendly site (or fix an existing site) and build traffic, showing you how to: Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system, Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more Bulk up your site with content--original or recycled Use specialized search systems to attract valuable, highly targeted traffic Use link popularity to boost your position and your PageRank Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more informatio n, Search Engine Optimization For Dummies will help you make the Web site hit list., "If we build it, they will come." Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you're an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on: Spiders-not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems The eight search systems you really need to impress and how to get your pages into them Keywords and how to choose them strategically and use them often Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second-tier directories Using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, Search Engine Optimization For Dummies helps you build a search engine- friendly site (or fix an existing site) and build traffic, showing you how to: Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system, Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more Bulk up your site with content-original or recycled Use specialized search systems to attract valuable, highly targeted traffic Use link popularity to boost your position and your PageRank Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more informatio n, Search Engine Optimization For Dummies will help you make the Web site hit list.
LC Classification Number
TK5105.884
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