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About this product
Product Identifiers
PublisherBedford/Saint Martin's
ISBN-101319201741
ISBN-139781319201746
eBay Product ID (ePID)10050384596
Product Key Features
Number of Pages608 Pages
Publication NameReal Communication : an Introduction
LanguageEnglish
SubjectSpeech, Linguistics / General
Publication Year2020
TypeTextbook
AuthorDorothy Mullin, Mary Wiemann, Dan O'hair, Jason Teven
Subject AreaLanguage Arts & Disciplines
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight44.1 Oz
Item Length10.8 in
Item Width8.5 in
Additional Product Features
Edition Number5
Intended AudienceCollege Audience
LCCN2020-937136
Dewey Edition22
IllustratedYes
Dewey Decimal302.2
SynopsisUsing Macmillans highly touted Achieve to deliver superior content online, Real Communication continues to prove its reputation as the most current human communication text available. This new edition provides today's students with the critical skills they now need most: to be able to objectively encounter increasingly digital communication contexts, examine the theory and concepts underpinning them, and competently respond in a professional, healthy, and intentional way. Utilizing a social-scientific approach to communication, the text uses engaging stories which work as small case studies that students learn to see and analyze as communication situations, discovering theory played out in practice. Authored by a leading team of communication scholars and instructors, this authoritative text helps students become social scientists in communication to confront and adapt to the challenges of today's digital age. Real Communication is also available with Achieve, Macmillan's customizable online course space, which makes it easier than ever to build a powerful, virtual learning experience for your course. LaunchPad includes the full e-book, Video Assessment powered by GoReact, LearningCurve adaptive quizzing, auto-scored chapter quizzes, and a vivid suite of videos focused on communication concepts.