Color true to the one I had bought in the store previously
Fit me had blush colors that were inconsistent in the shade. This blush is the exact color that I had bought in the store and loved. I ordered one to make sure and when it arrived, I was very happy and ordered 2 more. Even though it says deep coral, it is not dark, but gives a natural glow. I checked the number on the picture of the blush case and it was the same as the one I had purchased in the store. I suggest you do the same when purchasing a fit me blush to replace the one that you bought previously and like.