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No Small Potatoes : How a Family Potato Salad Recipe Is Fast Becoming a Billion Dollar Business by Al Reser, Edward J. Ray Ray and Kerry Tymchuk (2010, Hardcover)

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About this product

Product Identifiers

PublisherOregon STATE University Press

ISBN-100870716301

ISBN-139780870716300

eBay Product ID (ePID)102800545

Product Key Features

Book TitleNo Small Potatoes : How a Family Potato Salad Recipe Is Fast Becoming a Billion Dollar Business

Number of Pages136 Pages

LanguageEnglish

TopicGeneral, Industries / Food Industry, Birdwatching Guides, Business

Publication Year2010

IllustratorYes

GenreNature, Cooking, Biography & Autobiography, Business & Economics

AuthorAl Reser, Edward J. Ray Ray, Kerry Tymchuk

FormatHardcover

Dimensions

Item Height0.8 in

Item Weight10.1 Oz

Item Length8.5 in

Item Width5.5 in

Additional Product Features

Intended AudienceTrade

LCCN2010-012091

Dewey Edition22

Reviews"Visionary business leader, generous philanthropist, tireless advocate for Oregon State University: Al Reser was all this and more. He was a true Oregon treasure, a great corporate citizen, and No Small Potatoes is a story that will make all Oregonians proud." --Ted Kulongoski, Governor of Oregon, "Visionary business leader, generous philanthropist, tireless advocate for Oregon State University: Al Reser was all this and more. He was a true Oregon treasure, a great corporate citizen, andNo Small Potatoesis a story that will make all Oregonians proud." --Ted Kulongoski, Governor of Oregon

Dewey Decimal338.7/664009795

SynopsisIn 1960 when twenty-five-year-old Al Reser became president of the potato salad manufacturing business which his parents began in their Oregon farmhouse kitchen ten years earlier, the company had a dozen or so part-time employees and annual sales of $300,000. Accountants told Al that the business was a likely candidate for bankruptcy. What the balance sheets didn't account for, however, was the perseverance, hard work, and ingenuity of Al Reser. Today, Reser's Fine Foods is one of the most respected and admired companies in the food industry, boasting over 2,600 employees and annual sales approaching one billion dollars. Reser's salads, side dishes, dips, Mexican food specialties, snack foods, and desserts are familiar sights in kitchens in all fifty states, as well as in Canada and Mexico. The philanthropy of Al and his family has also made the Reser name familiar to America's college football fans, as the Oregon State University Beavers play their home football games at Reser Stadium. In No Small Potatoes, Al Reser not only shares the inspiring story of his rise from poverty to the top of the business world, he also recounts the tough decisions that spurred Reser's phenomenal growth, and the values that have guided his steps. It is a book that will inspire anyone who hopes to grow a small business into something bigger, and is proof that small potatoes and big dreams are a perfect recipe for success.

LC Classification NumberHD9010.R47A3 2010