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Mastering Insurance Marketing : Insurance Marketing Is Changing Dramatically by Seth Kravitz and Lev Barinskiy (2010, Trade Paperback)

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This book is a valuable resource for anyone interested in the business and economics of insurance marketing. The authors, Seth Kravitz and Lev Barinskiy, provide an in-depth analysis of the industry and its changing marketing landscape. With 194 pages, this trade paperback book titled "Mastering Insurance Marketing" covers topics such as industrial management and insurance/general. It has a length of 8.5 inches, a width of 5.5 inches, and a height of 0.4 inches. The book was published in 2010 by CreateSpace and weighs 11.1 ounces. This book is a must-read for anyone interested in the fascinating world of insurance marketing.

About this product

Product Identifiers

PublisherCreateSpace

ISBN-101453696938

ISBN-139781453696934

eBay Product ID (ePID)102969844

Product Key Features

Book TitleMastering Insurance Marketing : Insurance Marketing Is Changing Dramatically

Number of Pages194 Pages

LanguageEnglish

Publication Year2010

TopicIndustrial Management, Insurance / General

GenreBusiness & Economics

AuthorSeth Kravitz, Lev Barinskiy

FormatTrade Paperback

Dimensions

Item Height0.4 in

Item Weight11.1 Oz

Item Length8.5 in

Item Width5.5 in

Additional Product Features

Intended AudienceTrade

SynopsisInsurance marketing is changing rapidly. It's critical that you not only stay on top of the latest insurance marketing tools available to you, but that you constantly push to revamp your existing practices. Mastering Insurance Marketing talks about specific marketing and sales techniques used by successful insurance agents across the country to grow their agencies. Using the customers of InsuranceAgents.com as a base of knowledge to pool ideas from, the book covers real-world insurance marketing techniques used by captive and independent agents to not only increase sales, but to also increase retention rates. Discover how traditional marketing is no longer effective. Learn about how social media is having a large impact on insurance marketing. Learn about new techniques for increasing referrals from existing customers. Hear about interesting new twists on increasing customer retention. In-depth coverage of lead management systems and how they work for you. Learn techniques on how to make internet leads profitable. Find out how successful agents deal with objections during the sales process. InsuranceAgents.com's detailed guide to closing on the phone and in person. Read about several new techniques to improve your follow-up process. Mastering Insurance Marketing is designed to serve as a guide to making the transition from old traditional ways of insurance marketing such as cold calls, the phonebook, radio and TV, door-door, flyers, and direct mail to embracing the new modern ways of marketing., Insurance marketing is changing rapidly. It's critical that you not only stay on top of the latest insurance marketing tools available to you, but that you constantly push to revamp your existing practices. Mastering Insurance Marketing talks about specific marketing and sales techniques used by successful insurance agents across the country to grow their agencies. Using the customers of InsuranceAgents.com as a base of knowledge to pool ideas from, the book covers real-world insurance marketing techniques used by captive and independent agents to not only increase sales, but to also increase retention rates. Discover how traditional marketing is no longer effective. Learn about how social media is having a large impact on insurance marketing. Learn about new techniques for increasing referrals from existing customers. Hear about interesting new twists on increasing customer retention. In-depth coverage of lead management systems and how they work for you. Learn techniques on how to make internet leads profitable. Find out how successful agents deal with objections during the sales process. InsuranceAgents.com's detailed guide to closing on the phone and in person. Read about several new techniques to improve your follow-up process. Mastering Insurance Marketing is designed to serve as a guide to making the transition from old traditional ways of insurance marketing such as cold calls, the phonebook, radio and TV, door-door, flyers, and direct mail to embracing the new modern ways of marketing."

As told toWilson, Matt