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Successful Direct Marketing Methods by Bob Stone (1995, Hardcover)

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About this product

Product Identifiers

PublisherMcGraw-Hill/Contemporary

ISBN-100844235105

ISBN-139780844235103

eBay Product ID (ePID)1080710

Product Key Features

Edition5

Book TitleSuccessful Direct Marketing Methods

Number of Pages640 Pages

LanguageEnglish

TopicMarketing / Direct

Publication Year1995

IllustratorYes

GenreBusiness & Economics

AuthorBob Stone

FormatHardcover

Dimensions

Item Weight46.5 Oz

Item Length9.4 in

Item Width7.5 in

Additional Product Features

LCCN93-006716

Dewey Edition21

Dewey Decimal658.8

SynopsisThis newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as the new electronic and interactive media.