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ASMP Guide to New Markets in Photography by Susan Carr (2012, Trade Paperback)

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About this product

Product Identifiers

PublisherSkyhorse Publishing Company, Incorporated

ISBN-101581159218

ISBN-139781581159219

eBay Product ID (ePID)121736794

Product Key Features

Book TitleAsmp Guide to New Markets in Photography

Number of Pages304 Pages

LanguageEnglish

Publication Year2012

TopicHome-Based Businesses, Business Aspects, Careers / Job Hunting, General

IllustratorYes

GenrePerforming Arts, Photography, Business & Economics

AuthorSusan Carr

FormatTrade Paperback

Dimensions

Item Height6 in

Item Weight15 oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN2012-035435

Dewey Edition23

TitleLeadingThe

Dewey Decimal770.68/8

SynopsisAs a result of changes in technology and the economy, every successful photography career today is unique, and each image-maker needs to build a career that matches his or her talents to one or more markets. This indispensable manual from the American Society of Media Photographers sets the stage for understanding where the industry is now and where it is headed while offering step-by-step instructions for building a career tailored to one's own talents, interests, and business style in today's market. An overview of developments in the industry covers the new visual needs created by the economy, the changing definition of what it means to be a photographer, the shifting distribution of clients, the role of technology, and the role of copyright, licensing, compensation, and contracts. Photographers learn how to navigate this changing landscape in a second section that guides them through a strategic analysis of their strengths and weaknesses and provides expert advice on building a business plan, marketing, and selling. Also included are concise business biographies of fifty visual artists who have successfully taken on the new markets in photography, to give readers an idea of the many directions a career today can take., As a result of changes in technology and the economy, every successful photography career today is unique, and each image-maker needs to build a career that matches his or her talents to one or more markets. This manual offers instructions for building a career tailored to one's own talents, interests, and business style in today's market.

LC Classification NumberTR581.A857 2013