In this digital age, of smart gadgets it's time we take a step back. I bought this watch for it's simplicity and less reliance on a smart phone. The less we are connected to the internet the better. You could spend three times as much for a Timex or Casio. I needed three key things. Time, Day and and Date. There is no better value out there. It has a large display and back light feature, it's a winner.