Product Information
The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy. Now into its 5th edition, this text does not shy away from the complexity of strategy but rather seeks to illuminate where it can and encourage debate and reflection at every turn. It shows that strategy is intimately connected with organisational politics and individual management styles, and is firmly grounded in the real world rather than pushing pure theory. As well as offering a comprehensive overview of the huge body of academic knowledge in this area, The Strategy Process encourages a practical perspective through 36 substantial case studies. From modern multinationals to the battlefields of 19th century Europe, this book shows that strategy is everywhere, and understanding it is essential.Product Identifiers
PublisherPearson Education The Limited
ISBN-139780273716280
eBay Product ID (ePID)148976655
Product Key Features
Number of Pages744 Pages
LanguageEnglish
Publication NameThe Strategy Process: Concepts, Contexts, Cases
Publication Year2013
SubjectBusiness
TypeTextbook
AuthorSumantra Ghoshal, Joseph Lampel, Henry Mintzberg, James Quinn
FormatPaperback
Dimensions
Item Height265 mm
Item Weight1358 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorSumantra Ghoshal, Joseph Lampel, Henry Mintzberg, James Quinn