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Email Revolution : Unleashing the Power to Connect by V. A. Shiva Ayyadurai (2013, Hardcover)

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Brand New

Format Hardcover. Sports & Outdoors.

About this product

Product Identifiers

PublisherSkyhorse Publishing Company, Incorporated

ISBN-101621532631

ISBN-139781621532637

eBay Product ID (ePID)160054300

Product Key Features

Number of Pages256 Pages

Publication NameEmail Revolution : Unleashing the Power to Connect

LanguageEnglish

Publication Year2013

SubjectSales & Selling / Management, Business Communication / General, Consumer Guides, Telecommunications, Sales & Selling / General

TypeNot Available

AuthorV. A. Shiva Ayyadurai

Subject AreaTechnology & Engineering, Reference, Business & Economics

FormatHardcover

Dimensions

Item Height1.1 in

Item Weight15.2 Oz

Item Length9.2 in

Item Width6.2 in

Additional Product Features

LCCN2013-012918

TitleLeadingThe

Dewey Edition23

IllustratedYes

Dewey Decimal658.82702854692

Intended AudienceTrade

SynopsisIn 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers--opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don't miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine., Through a series of case studies, this book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways.

LC Classification NumberHF5415.1255