Joico Blonde Life Brightening Masque 5.1 oz / 150ml By eliminating the trace minerals that cause dullness and yellowing, this miracle treatment instantly moisturizes, softens, and brightens your pale hair. Nothing greasy or heavy-just flawless, on-tone, and perfectly clear. KEY BENEFITS Detoxifies hair by eliminating trace minerals and neutralizing chlorine. Adds radiance and suppleness. Hydrates blonde hair that has been bleached, double-processed, or high-lifted Maintains hair's shine and luster.