About this product

Product Identifiers

PublisherMcgraw-Hill Education

ISBN-100071359168

ISBN-139780071359160

eBay Product ID (ePID)1645254

Product Key Features

Edition3

Book TitlePositioning: the Battle for Your Mind, 20th Anniversary Edition

Number of Pages272 Pages

LanguageEnglish

TopicTraining, Marketing / General

Publication Year2001

IllustratorYes

GenreBusiness & Economics

AuthorAl Ries, Jack Trout

FormatHardcover

Dimensions

Item Height1 in

Item Weight18.6 Oz

Item Length8.3 in

Item Width7.7 in

Additional Product Features

Intended AudienceTrade

LCCN00-064066

Dewey Edition21

Dewey Decimal659.1

Edition DescriptionAnniversary,Special,Revised edition

Table Of ContentChapter 1: What Positioning is All About. Chapter 2: The Assault on the Mind. Chapter 3: Getting Into the Mind. Chapter 4: Those Little Ladders in Your Head. Chapter 5: You Can't get There from Here. Chapter 6: Positioning of a Leader. Chapter 7: Positioning of a Follower. Chapter 8: Repositioning the Competition. Chapter 9: The Power of the Name. Chapter 10: The No-Name Trap. Chapter 11: The Free-Ride Trap. Chapter 12: The Line-Extension Trap. Chapter 13: When Line Extension Can Work. Chapter 14: Positioning a Company: Monsanto. Chapter 15: Positioning a Product: Milk Duds. Chapter 16: Positioning a Service: Mailgram. Chapter 17: Positioning a Long Island Bank. Chapter 18: Positioning the Catholic Church. Chapter 19: Positioning Yourself & Your Career. Chapter 20: Six Steps to Success. Chapter 21: Playing the Positioning Game.

Synopsis"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

LC Classification NumberHF5827.2.R53 2001