Your favorite permanent color, Miss Clairol, is now Clairol Professional Liquicolor Permanente. SOY4PLEX conditions the entire hair inside and out. Clairol Professional Liquicolor choose your color.
The color is a light red and deepens if left on. It covers my totally grey/white hair and does not start to fade with washing for about six weeks. Even though this is a permanent hair color, grey is difficult to hold color. I use it on my roots only. As the treated hair grows out, the sun streaks the hair making it look more natural. The product came in its original packaging which appeared brand new. The color was true and appeared very fresh. In all respects, my expectations were exceeded.