Dewey Edition23
ReviewsCandace turns up the heat to melt the barriers to entrepreneurship and invites everyone to the table by providing her simple recipe for success. This book is a flurry of practical advice from Candace and fellow female business owners: smart, funny, and straightforward. You'll immediately be inspired to get the burners going on your business idea by reading Sweet Success., 'Sweet Success is a must-read for anyone who has ever dreamed of being an entrepreneur. With humility and humor, Candace shares her secret roadmap to building a beloved brand and national chain from her tiny Los Angeles apartment. If you have ever tasted the magic of a Sprinkles cupcake, you know you're in for a treat with this life changing book!', Who opens a temple to carbs at the height of the low-carb craze? Nobody--except Candace, who had the audacity to start Sprinkles in 2005, sparking a cupcake bakery revolution that has inspired a generation of female entrepreneurs. This book brings that bravado to readers ready to take the next step in pivoting toward a much sweeter career and life. Through the eyes of an innovator, she gives you the strength and belief in yourself to defy expectations with any creation., 'In Sweet Success, Candace provides a clear roadmap for building a successful business. With powerful personal stories and practical advice, this book will inspire future entrepreneurs to push past doubts and go for it.', 'If you are curious about starting a business that will break through all the noise, Sweet Success is where you should begin. Learning from Candace is like taking a crash course in creativity, innovation and hard work. As a world class female founder, Candace shares her most valuable wisdom to guide readers on the path from idea to exit. A must-read manual for any aspiring entrepreneur!', Candace disrupted a legacy industry by focusing on one simple thing--the cupcake--and created a celebrity, Oprah-endorsed craze that changed her life forever. From cultivating an entrepreneurial mindset to pinpointing and testing the idea, establishing an authentic brand, and keeping the innovative spirit going, Candace shares the secrets to her success and proves that great things can happen when you set an intention and go after your dreams.
Dewey Decimal658.11
SynopsisLEARN THE RECIPE FOR STARTING A SUCCESSFUL BUSINESS For the first time ever, founder of Sprinkles cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there's no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Readers will learn how to: Obtain the key ingredients to any successful business Craft the mindset of an entrepreneur Learn the secret recipe for packaging a product for profit Turn kitchen experiments into top selling products Cultivate a community of brand evangelists Step into a personal brand to amplify the business Know where to put marketing dollars most effectively And much more. In a time of unprecedented disruption and innovation, people are rethinking career and professional purpose. It's never been a better time to start a business. Sweet Success dispels the myth that entrepreneurship is reserved for an elite few and is a must-read for anyone with a passion needing a place to start or a push along the way. At a career crossroads, instead of going to business school like her peers, Candace Nelson reflected on what she really wanted to do--and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world's first cupcake bakery. Today, Sprinkles Cupcakes and its Cupcake ATMs have become a globally recognized brand, celebration mainstay and inspiration for entrepreneurs everywhere., As we face an economic downturn, many people around the world are forced to reevaluate their careers and what direction they want to go in life. Candace Nelson, founder of Sprinkles Bakery, faced the same existential question as a venture capitalist after the dot-com bust, and will share the recipe for turning your passion into a successful business. Candace Nelson lost her job in the dot-com bust. Instead of going to business school, as many of her peers were doing, she reflected on what she really wanted to do--and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world's first cupcake bakery. Today, Sprinkles cupcakes have become the go-to for celebrating everything from birthdays to job promotions to new babies, and so much more. In Sweet Success , Candace shares her recipe for success via the steps she took to build a beloved brand. This is not a sugarcoated version--she shares the mishaps, mistakes, and hard-earned lessons she learned. Most of all, she provides directions so anyone else can do this too. Readers will learn: How to make the key ingredients to any successful business work for them. The best way to turn fully baked ideas into successful products that will grow their brand. The secret recipe for packaging your product so that it appeals to your key demographic. How to turn your kitchen experiments into top products. And much more. This is a story that resonates in this zeitgeist and is more necessary to understand than ever before. Right now, everyone is grappling with difficulties that this new normal has brought and looking inward, wanting to make more meaningful choices with their lives and work. Many people are even facing the same life-altering decisions she faced twenty years ago., Candace Nelson, founder of Sprinkles Bakery, shares the recipe for turning your passion into a successful business.