I have BB cosmetics (now called Jones Rd). But I didn't know what to expect from this cream shadow stick. Some are cakey, some are too shiny and others disappear after a short while of wearing it. Some have no pigment payoff. This one was great. Golden Pink is a warm shimmery color that can be used in a variety of ways. As a highlighter, shadow, accent on your lipstick or blush and more. It's soft and creamy, easy to apply and once it sets (about 30 secs) it's on. Until you take it off with cleanser. I'm very pleased with it. I want more colors now.