The image quality is excellent. The cinema provides proves an easy on the eye image. The built-in apps are useful.
The reason I only rated it 4 star is that the TV does not support audio out via eARC and optical at the same time. My Sony Bravia TV did. I have an Onkyo receiver connected via eARC HDMI. I am hard of hearing and use a hearing aid TV connector that requires an optical audio connection. I need the combination audio out; so that my spouse can listen via the Onkyko receiver speakers and I can use my hearing aids, This leaves me trying to find an eARC audio extractor that supports both plus audio volume via CEC.