Picture 1 of 1

Rookie's Guide to Media Sales by Daniel Walsh (2023, Trade Paperback)

grandeagleretail (943279)

98.3% positive feedback

Price:

$296.41

Free shipping

Estimated delivery Sat, May 17 - Tue, May 27

Returns:

30 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.

Condition:

Brand New

He holds a Ph.D. from the University of South Carolina, an M.A. from Marshall University, and a B.S. from Appalachian State University. Author Daniel Walsh. Format Paperback. ISBN-13 9781793560254.

About this product

Product Identifiers

PublisherCognella, Inc.

ISBN-101793560250

ISBN-139781793560254

eBay Product ID (ePID)20065562775

Product Key Features

Number of Pages400 Pages

LanguageEnglish

Publication NameRookie's Guide to Media Sales

Publication Year2023

SubjectMedia Studies

TypeTextbook

Subject AreaSocial Science

AuthorDaniel Walsh

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight23.5 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Edition Number1

Intended AudienceScholarly & Professional

TitleLeadingThe

SynopsisUtilizing the National Collegiate Sales Competition rubric as a framework, The Rookie's Guide to Media Sales equips students with the foundational knowledge they need to become effective salespeople within the field of media and advertising. Opening chapters underscore the importance of relationship-building and effective communication in sales, describe different types of sales, provide an overview of the media environment, and review specific types of media, including newspapers, magazines, radio, television, and more. Additional chapters introduce readers to the sales cycle, offer strategies for networking, and discuss prospecting and qualifying. Students learn how to craft various types of sales communications, how to approach media research, how to conduct a sales meeting, and how to hone their skills in persuasion and reasoning. Chapters address how to approach a client during a sales meeting, identify their needs, present pitches and solutions, overcome objections, and close a meeting with intention. Students learn about media kits, buyer personalities, quality customer service, the essential elements of a business contract, and ethical situations they may face in the field. Negotiations, international business, the business lunch, nonverbal signals, and the power of promotions are covered. Designed to serve as a complete introductory resource, The Rookie's Guide to Media Sales is an ideal textbook for courses and programs in media advertising., Utilizing the National Collegiate Sales Competition rubric as a framework, The Rookie's Guide to Media Sales equips students with the foundational knowledge they need to become effective salespeople within the field of media and advertising. Opening chapters underscore the importance of relationship-building and effective communication in sales, ......