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Logo : The Reference Guide to Symbols and Logotypes (Corporate Identity Book, Branding Reference for Designers and Design Students) by Michael Evamy (2015, Trade Paperback)
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"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." – Michael Bierut This vast collection of over 1,300 symbols and logotypes – clearly arranged across 75 different categories according to their basic visual form – includes the work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers. This is a complete, taxonomical guide to the history, development and style of identity design.
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About this product
Product Identifiers
PublisherOrion Publishing Group, The Limited
ISBN-101780671806
ISBN-139781780671802
eBay Product ID (ePID)201647045
Product Key Features
Edition2
Book TitleLogo : The Reference Guide to Symbols and Logotypes (Corporate Identity Book, Branding Reference for Designers and Design Students)
Number of Pages352 Pages
LanguageEnglish
Publication Year2015
TopicGraphic Arts / Branding & Logo Design, Intellectual Property / Trademark
IllustratorYes
GenreDesign, Law
AuthorMichael Evamy
Book SeriesMini Ser.
FormatTrade Paperback
Dimensions
Item Height1.2 in
Item Weight26.5 Oz
Item Length7.7 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
Dewey Edition22
Dewey Decimal741.6
SynopsisThe next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes - ranging from those of small, design-led businesses to global brands - in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace., "The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." - Michael Bierut This vast collection of over 1,300 symbols and logotypes - clearly arranged across 75 different categories according to their basic visual form - includes the work of past masters, such as Paul Rand and Saul Bass , alongside some of the most exciting work from contemporary designers. This is a complete, taxonomical guide to the history, development and style of identity design.
LC Classification NumberNC1002.L63
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