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Business Model Navigator : 55 Models That Will Revolutionise Your Business by Michaela Csik, Karolin Frankenberger and Oliver Gassmann (2014, Trade Paperback)

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THE BUSINESS MODEL NAVIGATOR: 55 MODELS THAT WILL REVOLUTIONISE YOUR BUSINESS By Oliver Gassmann & Karolin Frankenberger & Michaela Csik **BRAND NEW**.

About this product

Product Identifiers

PublisherFT Press

ISBN-101292065818

ISBN-139781292065816

eBay Product ID (ePID)202632313

Product Key Features

Number of Pages400 Pages

LanguageEnglish

Publication NameBusiness Model Navigator : 55 Models That Will Revolutionise Your Business

Publication Year2014

SubjectFinance / General, Entrepreneurship, General, New Business Enterprises, Management, Strategic Planning

TypeTextbook

Subject AreaBusiness & Economics

AuthorMichaela Csik, Karolin Frankenberger, Oliver Gassmann

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight21.6 Oz

Item Length9.1 in

Item Width6 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2014-030414

TitleLeadingThe

Dewey Edition23

IllustratedYes

Dewey Decimal658.4/012

Table Of Content1 ADD-ON - Charge for Extras 2 AFFILIATION - Partner Success = Own Success 3 AIKIDO - Convert Competitors' Strengths to Weaknesses 4 AUCTION - Going once, going twice... sold! 5 BARTER - By-Products as a Bonus 6 CASH MACHINE - "Coining" Money with Negative Working Capital 7 CROSS SELLING - Two Birds with One Stone 8 CROWDFUNDING - Swarm Financing 9 CROWDSOURCING - Outsourcing to Swarms 10 CUSTOMER LOYALTY - Rewards for Enduring Loyalty 11 DIGITIZATION - Digitizing Physical Products 12 DIRECT SELLING - Skipping Middlemen 13 E-COMMERCE - Online Transparency and Cost Reductions 14 EXPERIENCE SELLING - Emotionalizing Products 15 FLAT RATE - Unlimited Consumption at a Fixed Price 16 FRACTIONAL OWNERSHIP - Share Ownership and Use Efficiently 17 FRANCHISING - One for All and All for One 18 FREEMIUM - Free Basic and Paid Premium Versions 19 FROM PUSH-TO-PULL - Customers Create a Maelstrom to Attract Value 20 GUARANTEED AVAILABILITY - Product Access is a Certainty 21 HIDDEN REVENUE - Separating Revenues from Customers 22 INGREDIENT BRANDING - Brand-in-Brand 23 INTEGRATOR - Value Added Through Integration 24 LAYER PLAYER - Layer Specialist 25 LEVERAGE CUSTOMER DATA - Varied Use of Customer Data 26 LICENSE - Commercializing Intellectual Property 27 LOCK-IN - High Switching Costs Force Loyalty 28 LONG TAIL - Little and Often Fills the Purse 29 MAKE MORE OF IT - Multiply Competencies outside Your Core Business 30 MASS CUSTOMIZATION - Off the Rack Individualism 31 NO FRILLS - Everything, Except Expensive 32 OPEN BUSINESS MODEL - Leverage Collaborative Value Creation 33 OPEN SOURCE - Creating a Free Solution Together 34 ORCHESTRATOR - Direct the Value Chain 35 PAY PER USE - Consumption-Based Fees 36 PAY WHAT YOU WANT - What is its Worth to You? 37 PEER-TO-PEER - From Person to Person 38 PERFORMANCE-BASED CONTRACTING - Results-Based Fees 39 RAZOR AND BLADE - Bait and Hook 40 RENT INSTEAD OF BUY - Purchase a Temporary Right to Use 41 REVENUE SHARING - Split Symbiotic Returns 42 REVERSE ENGINEERING - Quickly Learn from Competitors 43 REVERSE INNOVATION - Learn from Quick and Dirty Solutions 44 ROBIN HOOD - Take from the Rich and Give to the Poor 45 SELF-SERVICE - Working Customers 46 SHOP-IN-SHOP - Piggy-Backing 47 SOLUTION PROVIDER - One Stop Shop 48 SUBSCRIPTION - Subscribe to Services 49 SUPERMARKET - Huge Selection, Tiny Prices 50 TARGET THE POOR - Customers at the Base of the Earnings Pyramid 51 TRASH-TO-CASH - Monetize Garbage 52 TWO-SIDED MARKET - Attract Indirect Network Effects 53 ULTIMATE LUXURY - More for More Strategy 54 USER DESIGNED - Customers Become Inventive Entrepreneurs 55 WHITE LABEL - Own Brand Strategy Glossary All business model patterns at a glance Further reading

SynopsisA strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models - from the Add-On model used by Ryanair to the Subscription model used by Spotify - provide the blueprints you need to revolutionise your business and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: What it is Who invented it and who uses it now When and how to apply it "An excellent toolkit for developing your business model . " Dr Heinz Derenbach, CEO, Bosch Software Innovations, A strong business model is the bedrock to business success. But all too often, we fail to adapt, clinging to outdated business models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of our most successful businesses. These 55 models - from the Add-On model used by Ryanair to the Subscription model used by Spotify - provide the blueprints you need to revolutionise your business, spark innovation and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: What it is Who invented it and who uses it now When and how to apply it

LC Classification NumberHD30.25