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Design Thinking : New Product Development Essentials from the PDMA by Michael G. Luchs, Abbie Griffin and Scott Swan (2015, Hardcover)
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DESIGN THINKING: NEW PRODUCT DEVELOPMENT ESSENTIALS FROM THE PDMA By Michael G. Luchs & Scott Swan & Abbie Griffin - Hardcover **BRAND NEW**.
- Buy It NowDESIGN THINKING: NEW PRODUCT DEVELOPMENT ESSENTIALS FROM By Michael G. Luchs
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101118971809
ISBN-139781118971802
eBay Product ID (ePID)210399093
Product Key Features
Number of Pages464 Pages
Publication NameDesign Thinking : New Product Development Essentials from the Pdma
LanguageEnglish
Publication Year2015
SubjectEducational Psychology, Personal Success, Industrial Design / General, Management Science
TypeTextbook
AuthorMichael G. Luchs, Abbie Griffin, Scott Swan
Subject AreaTechnology & Engineering, Education, Business & Economics
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight28.9 Oz
Item Length9.3 in
Item Width6.4 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2015-021569
Dewey Edition23
IllustratedYes
Dewey Decimal658.5752
SynopsisDevelop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond., Implement a systematic, more creative and human-centered approach to innovation Cutting-edge solutions don't come from traditional processes, and consistent innovation cannot thrive without Design Thinking , a philosophy of targeted, systematic, human-centered thinking. This strategic mindset empowers employees across the organization to approach the most challenging innovation opportunities with confidence. Twenty-five curated chapters from leading industry experts and academics equip individuals and organizations with toolsets, insights, and perspective for applying Design Thinking in a wide variety of contexts, including new product and service development, new venture creation, business model design, and process improvement. With this tex.you will: Develop a context-inspired, human-centered approach to innovation Dig deeply into your customers' worlds to gain a values-based understanding of their needs Maximize the creative output of each individual within team-based innovation projects Enable supportive, cross-functional collaboration at every stage of the innovation process Integrate design thinking at all levels of the organization to solve your most vexing challenges. Design Thinking merges strategy and reality to unleash innovation and fortify your business., Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. Become a better problem-solver in every aspect of business Connect strategy with practice in the context of product development Systematically map out your new product, service, or business Experiment with new thought processes and decision making strategies You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business --whether your "product" is a tangible object, a service, or the business itself -- and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.
LC Classification NumberTS171.D4695 2015
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