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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101119134765
ISBN-139781119134763
eBay Product ID (ePID)211250311
Product Key Features
Number of Pages352 Pages
Publication NameStrategic Management : concepts
LanguageEnglish
SubjectDecision-Making & Problem Solving, Strategic Planning
Publication Year2015
TypeTextbook
AuthorRobert Jensen, Paul Godfrey, David Bryce, Jeffrey H. Dyer
Subject AreaBusiness & Economics
FormatRingbound
Dimensions
Item Height0.8 in
Item Weight27.3 Oz
Item Length10.9 in
Item Width8.4 in
Additional Product Features
Intended AudienceCollege Audience
Table Of ContentSection I. Overview Chapter 1: What is Strategy? Section II: External Environment Chapter 2: External Environment Analysis: Opportunities and Threats Section III: The Nature of Business Unit Competitive Advantage Chapter 3: Internal Analysis: Finding a Firms Resources and Capabilities Chapter 4: Cost Advantage Chapter 5: Differentiation Advantage Section IV: Corporate Level Strategies Chapter 6: Corporate Strategy Chapter 7: Vertical Integration and Outsourcing Chapter 8: Strategic Alliances (Cooperative Strategies) Chapter 9: International Strategies Section V: Strategy in Dynamic Environments Chapter 10: Innovative Strategies and Business Models Chapter 11: Competitor Interaction Section VI: Making and Implementing Strategy Chapter 12: Strategy Implementation Chapter 13: Corporate Governance and Ethics Chapter 14: Strategy and Social Value Organizations
SynopsisDesigned for the Strategic Management course, Strategic Management: Concepts and Tools for Creating Real World Strategy, Binder Ready Version by Jeff Dyer, Paul Godfrey, Robert Jensen, and David Bryce will make your life easier. This text delivers an insightful and concise introduction to the concepts of strategy with a strong mix of professional applications drawing on the authors' personal experiences. Acting as consultants for your classroom, the authors developed this product in a manner that helps to spark ideas, fuel creative thinking and discussion, and introduce innovative learning technologies that aids students.