85 bucks MSRP is a lot for a pillow (I paid 65). However, it is worth it. The pillow is super comfortable (not too soft or hard) and retains its shape. Highly recommended versus the cheaper variety.
I bought this pillow for my oh so picky hubby but as it turns out he loves it & finally out with the old yay I say this because every pillow I buy him he usually throws it to the end of the bed So I highly recommend