Influence : The Psychology of Persuasion by Robert B. Cialdini (1998, Trade Paperback)

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About this product

Product Identifiers

PublisherHarperCollins
ISBN-100688128165
ISBN-139780688128166
eBay Product ID (ePID)225079

Product Key Features

Edition2
Book TitleInfluence : the Psychology of Persuasion
Number of Pages336 Pages
LanguageEnglish
TopicGeneral
Publication Year1998
FeaturesRevised
IllustratorYes
GenreSelf-Help, Psychology
AuthorRobert B. Cialdini
FormatTrade Paperback

Dimensions

Item Height1.1 in
Item Weight12.8 Oz
Item Length8.1 in
Item Width5.1 in

Additional Product Features

Intended AudienceTrade
LCCN93-002549
Dewey Edition21
Dewey Decimal153.8/52
Edition DescriptionRevised edition
SynopsisInfluence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success., Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.
LC Classification NumberBF774.C55 1993

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Ratings and Reviews

4.7
34 product ratings
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  • Top favorable review

    good read

    it's another book that guides us into paying closer attention to ourselves (i.e. and the world around us); how strong but impressionable the psyche is. while it's been marketed to traditional business product and service marketers, it--like so many of its kind--suggests a lot about the impact people and systems have on a endles variety of people and systems. but like the response to the many before it, i don't doubt that most people will focus its benefit on the content at-hand until another book is written that gives us pointed permission to spread out our thinking. after all, even the author suggests the mind aims to preserve its energy for emergencies. dare we think outside of these pages? even without a scientific explanation of ourselves, we are selling people into ideas about themselves that don't have to be true. we are creating the environment that, in some cases, repulses us and makes us fear. (it's not them.) the observations the author makes weren't necesarily devised at a roundtable. they are notes from human behavior. someone simply noticed, gave them procedure, and capialized on them.

    Verified purchase: YesCondition: Pre-owned

  • Top critical review

    Book itself is absolutely required reading, BUT beware USED sticker

    This book is incredibly useful especially to understand the epic battle between Hillary's pure emotional persuasion versus Trump's attempt to restore confidence to resist Compliance Professionals. Or visa versa depending upon perspective, hence the value of "Influence" My issue was that the aged yellowed paged USED book was in unmarked condition... EXCEPT a VERY LARGE USED sticker of the type one sees in used college bookstores. Since the product I purchased was from Barnes & Noble I was surprised I paid nearly full price for a drastically reduced valued book. Customer Service was accommodating AFTER I posted a picture and I received a $3 discount. I wanted the book for long term reference as well as immediate use so I felt my reading of the book forced me into the 'reciprocation' compliance, 1 of 6 strategies discussed. This illustrates why this book is a MUST have and frequently referenced, especially for parents.

    Verified purchase: YesCondition: Pre-owned

  • Recommended by a personal defense trainer and prior CiA agent.. So I am reading it..

    Recommended by a personal defense trainer and prior CiA agent, to help one identify social engineering techniques so that one can avoid being a victim of scams etc. I've read other books on social engineering, and this is a good resource, although it may be a bit dated regarding some of the newer influencer techniques.

    Verified purchase: YesCondition: Pre-owned

  • Great book on the Psychology of Persuasive Influence.

    This book is a treasure trove of information with respect to persuasion, how marketers grab our attention and compliance, and how we can counteract the effects. GREAT BOOK.

    Verified purchase: YesCondition: Pre-owned

  • Great

    Doing online business' you lose some of the face to face response for selling ques. This book helps you to fill that void.

    Verified purchase: YesCondition: Pre-owned

  • It’s well worth the read

    This book is exceeding my expectations. Very good book for self improvement.

    Verified purchase: YesCondition: Pre-owned

  • Great book

    This book is eye opening when it comes to how people are influenced and helps people defend themselves against influencers.

    Verified purchase: YesCondition: Pre-owned

  • Gives a better understanding of how people make decisions

    This book has put together an amazing amount of research and detail and something everyone should read. It's a book I think I will have to re-read to get it all.

    Verified purchase: YesCondition: Pre-owned

  • Fine book.

    Verified purchase: YesCondition: Pre-owned

  • A well thought out approach. I am reading it for foundation to his new book (Pre-suasion).

    Well researched and thought out.

    Verified purchase: YesCondition: Pre-owned