Bought many, many rolls of this to put on our ceiling after we scraped off 1980s popcorn. I thought it would be better than a more traditional "square" tin ceiling but still have the vintage look and I love it. It took my husband and I a few tries to get the rhythm of it, but once we did, it went up much easier than I expected. The paper is thick and even when I put my thumb through one part, I was able to patch it very effectively with some scrap.
The repeat is very easy to follow, it's doesn't stretch a lot so each row went up with a high degree of accuracy. The pasted paper is very easy to use and the embossed design is deep enough to show even with two layers of navy blue latex paint. Very happy with this product and with the final look.