The L'Oreal Feria Hair Color Advanced Lightening System in Platinum Blond is a permanent hair dye formulated as a cream. It is specifically designed for adult women looking to achieve a platinum blond shade for their hair. The product line from L'Oreal Feria ensures high-quality and long-lasting results, making it a popular choice for those looking to brighten their locks with a vibrant and eye-catching shade of blonde.